Structure of a Highly Transforming Website
Target Audience The particular foundation of effective web marketing is the ‘who. ’ Determining your focus on audience, the requirements, wants, level of knowledge, goals, etc is critical to creating a web site that will be effective at either leads generation or e-commerce. Message Streaming directly from who you want to target, is the question of what you want to say to them. Your primary message provides your value proposition in a definite and compelling way. Your primary message is not just a objective statement, or an executive summary of your proper plan. Your core message is essentially a list of the reasons that individuals do business with you : written from their point of view. Site Structure Many websites are little more than on-line brochures. Visitors are free to click between this page and that, reading a little here and just a little there. The result is that a site visitor develops very little emotional attachment, and the ‘back button’ is increasingly enticing. Sales people intuitively understand that their message must be provided in the right collection – A, B, D, then D, which contributes to E. A website that is carefully structured can attempt same effect, building understanding and buy-in, step-by-step. On the ending of that ‘presentation’ the visitor takes the next step willingly. Calls to Action Asking a web site visitor to take the next step is the ‘call to action’. This is the “contact us”, “join our mailing list”, or “sign up today” option, which informs the site website visitor of the correct next step. Most people are grateful to be guided through the process of evaluating a product or service, so if you tell them that the next step is to sign up for a 30-day trial, many of them will. Lead Catch Actually capturing contact (and qualification) information from leads is relatively easy with today’s technology. Some simple web scripts and a highly effective ‘off the shelf’ business database are all that are essential. Many companies established up automated responses, preserving time and energy, and ensuring that their sales people spend personal time with only the most competent leads. Good Graphic Style Unfortunately, many companies spend 90% of the web budget on studio, and only 10% on ‘the other stuff’. Graphic design serves two purposes: 1) to ascertain credibility, and 2) to entice visitors to read your text. Credibility is established every time a company makes use of effective graphic design and ‘looks big’. On-line it’s hard to tell, but bad graphic design leads visitors to believe that your company is small. Once credibility is established, visitors will spend some time evaluating your unique message. Site Promotion As soon as your site has recently been optimized to maximize transformation rates, using the strategies listed above, site advertising activities should be taken to drive increased traffic onto your site. Site promotion varies from listing your website on your business playing cards, through expensive and time consuming Search engine optimisation strategies to increase your ranking on sites like Google. The area of site promotion can be a minefield to those new to internet marketing. Maybe the 3 most economical strategies to investigate are: • Email Marketing • Search engine Marketing • Search Engine Optimisation http://www.profitmaster.com.au/web-development-services/