How to sell Insurance Online Using Sales Funnel
Understanding the nuances of the insurance sales funnel will definitely give you an edge over competitors. The insurance sales funnel includes the above components with some differences.
It includes product awareness, peer opinion, product and brand consideration, benefits evaluation, brand preference based on past experience and peer opinions, and then final purchase decision. The sales funnel helps filter out high-quality leads that actually convert into a sale. It is referred to as a funnel because it is bulky at the top and narrow at the end. The top has high percentages of potential customers while the bottom indicates loyal customers. The marketing clan is responsible for converting these potential customers into reputable sponsors. How does an insurance sale funnel work?
Basically, the sales funnel works on the principle of AIDA (Awareness Interest Desire Action). Much more has developed in modern times than just this general theory. It is not easy to click the conversion funnel as it appears in black and white. A good customer relationship management (CRM) system should be in place to boost promising conversions.
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