Luxury Lingerie Market to Reach USD 28.5 Billion by 2032 – Growing Focus on Comfort, Style, and Self-Care Boosts Sales
The global luxury lingerie market is growing steadily as more women seek high-quality, stylish, and comfortable undergarments. In 2024, the market is valued at around USD 16.2 billion and is expected to reach USD 28.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.3%. The rise of body positivity, self-care trends, and demand for fashionable innerwear is fueling this market.
Luxury lingerie includes high-end bras, panties, bodysuits, nightwear, and loungewear made with premium fabrics like silk, lace, and satin. These products are often designed to combine elegance, comfort, and a flattering fit. More consumers now see lingerie not just as a necessity but as a form of self-expression and confidence.
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The growing awareness around body comfort, fit, and fashion has changed how people shop for lingerie. Women are choosing quality over quantity, and brands that offer comfort, size inclusivity, and beautiful designs are gaining more attention. In addition, luxury lingerie is no longer just about occasion wear — it’s becoming part of daily wear thanks to modern lifestyles and remote work habits.
E-commerce platforms, social media, and influencer marketing are also helping luxury lingerie brands connect directly with consumers, showcase their designs, and expand globally.
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Key market segments include:
By Product: Bras, panties, shapewear, bodysuits, nightwear, loungewear By Material: Silk, lace, satin, cotton blends By Distribution: Online stores, specialty boutiques, department stores By Region: North America, Europe, Asia-Pacific, Latin America, Middle East & Africa Europe and North America are the largest markets, with strong demand for premium lingerie from countries like France, the UK, the U.S., and Canada. Asia-Pacific is growing fast, especially in China, India, and Japan, where rising income levels, western fashion influence, and changing shopping habits are driving demand.
Top luxury lingerie brands include Victoria’s Secret, La Perla, Agent Provocateur, Calvin Klein, and Chantelle. Many of these companies are now expanding their size ranges, focusing on sustainability, and offering inclusive marketing to reach a broader audience.
The challenges in the luxury lingerie market include high prices and strong competition. However, growing interest in comfort, premium fashion, and self-expression through innerwear continues to create exciting opportunities for both global brands and niche designers.
As consumers place more value on quality, fit, and feeling confident, the luxury lingerie market is set to grow further — becoming an essential part of personal fashion and well-being.
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