The Write.as team traveled up the coast to New York City this week to show Write.as off to the world at TechDay NY.
We took the train up from Florida early in the week, brainstorming and planning as we watched the subtropical, coniferous forests turn temperate and deciduous. After nineteen hours we arrived at Penn Station and lugged everything a few blocks to our hostel in the heart of Chelsea.
Over the next few days, we refined our 4-minute demo and some goals for the event.
As Thursday approached, our founder, Matt, sent out some updates and practiced his pitch to writers and the press. On the big day, we very seriously set up our very serious booth.
The next eight hours was a whirlwind of people stopping by to ask about the product, presenting our demo, and learning about all the different ways people could find a tool like Write.as useful. For all the preparation, the final event flew by in an instant. But we had a great time getting out from behind the screen to meet everyone in the real world — and we're looking forward to the next event like this!
Photos by Kristen Penoyer — Branding by Mac Grossman