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Gaza Becomes Social Media Warzone Forward Of Palestinian Elections

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The battle of phrases and pictures was triggered by a collection of slick movies posted on YouTube representing Hamas’s pitch for the municipal elections - not least in Gaza Metropolis, one of many three most necessary and populous Palestinian cities. The message, after years emphasising Israeli occupation, siege and resistance, is relentlessly upbeat, that includes two key phrases that have additionally been deployed as hashtags on Twitter and Facebook: “Thank you, Hamas” and “Gaza is extra beautiful”. The web battle has continued because the Israeli army - on Sunday and overnight on Monday - launched some 50 strikes against targets in Gaza.

The assaults by jets and Israeli tanks were in response to a missile, claimed by a jihadist group, that hit the close by Israeli group of Sderot. The Hamas videos, featuring drone shots, pop music and stylised manufacturing, depict a Gaza at odds with the grinding reality of excessive unemployment, frequent energy cuts and battle-broken buildings.

Instead, the scenes flit from the new sea-facet corniche to artfully-lit office blocks and an amusement park opened by Hamas, to universities, municipal labourers onerous at work and lifeguards on the beaches. Within the Fatah model - utilizing the identical hashtag “thank you Hamas” but this time ironically - Israeli bombs are depicted exploding over the rooftops.

Neighbourhoods heavily damaged within the last conflict in 2014, resembling Shuja’iya, are shown as a grey patchwork of rubble. Hamas police are seen beating ladies on the road or fighting Salafists in a Rafah mosque. Most horrifying of all is the inclusion of shots of lifeless Palestinian kids from latest conflicts. It has not solely been the rival movies that have been struggling for consideration but associated hashtags too, often mirroring every others’ messages: Hamas asserting it is “ready to rule” with Fatah saying it is “able to rule”. The unique hashtags are already turning into the punchline for jokes among opponents of Hamas, while a shot-by-shot deconstruction of Hamas’s first video has been broadly shared on Facebook.

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What seems certain is that the battle appears likely to intensify as each sides prepare up social media activists to struggle their corner. A sense of the campaigns’ surreal strangeness is underlined by the truth that Khaled Safi, a Hamas-supporting social media marketing consultant, says he has advised each Hamas and Fatah activists.

“Officials recognise that these elections shall be the primary Palestinian elections fought on social media,” he informed the Guardian. The way forward for Gaza: from city underneath siege to world tourism hub? Safi says the aggressiveness of the rival social media campaigns displays the polarisation of Palestinian society, a divide he expects to be exacerbated additional.

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“Palestinian society is full of polarised ideologies. ] elections in 2006 when the events tried to persuade rivals and those that had been neutral to vote for them, these elections are about persauding their very own core base to vote. “There is lack of confidence within the events themselves, whether or not it's Fatah or Hamas. It's about persuading voters to vote for them again. “With the level of misery we are residing with, I really really feel social media is a magic solution. Safi sees the Hamas campaign - for all its constructive spin - as essentially oppositional, forcing Fatah to reply.

What cannot be disputed is that Hamas’s supporters, even forward of the official start of campaigning, were not only forward of the curve however far glitzier as nicely. “Hamas,” says Safi, “takes the opportunity to try new techniques all the time. “People are making jokes about it. I met in the present day with one of many Hamas leaders and he stated that there is quite a lot of criticism of it in Hamas - that they will step by step disappear.

And among those that each Hamas and Fatah try to convince - Gaza’s new technology of Palestinian voters - there is deep scepticism geared toward each sides. Farah Bakr, 18, will be able to vote if the elections take place in October. A blogger who constructed an enormous following during the 2014 conflict, she won’t be voting for both get together. “I see most Palestinians in Gaza being in opposition to both Fatah and Hamas. After the whole lot we’ve lived via, all the wars, I imagine all these videos are such a lie. We stay in Gaza.