The visual picture of your event is very important for effective marketing, but professional photography is one of the organizational articles for which, as a rule, the organizers spend the least.
According to an Eventbrite survey, almost 40% of all event organizers in Britain spend nothing on video and photography.
However, simply because you cannot afford a professional event photographer does not mean that you cannot take great photos of your event – thanks to the latest technology, anyone with a smartphone can take photos.
Our article will help you find the necessary applications and tools, as well as learn some tips for best results.
Photography Basics
Focus
Inadequate focus is a common cause of failed photos taken on a smartphone. Although light and contrast can enhance an image, you still cannot fix a blurry photo. A simple tap on the phone screen focuses the camera. By default, the focus will be in the center, but if you want to focus on something outside the center, then you need to click on the screen where the focus should be, and a yellow field will appear. You will also notice that your phone automatically adjusts the exposure in response, allowing you to get a sharp, sharp picture.
Zoom
If you do not have a special accessory for the phone’s lens, do not zoom in on the image, as this may make the image grainy, blurry or uneven. Instead, move closer to the subject and save the image resolution. If you cannot get close enough, take a picture without magnification, and then crop.
Flash
Built-in smartphone flashes are known to often lead to disgusting red eyes and shiny, yellowish skin. In this case, avoid the flash and try to use natural light sources. Move closer to a window or to a light source, such as a lamp. You can dramatically improve the quality of pictures in low light by placing the phone on a stable, stationary object or using a tripod to prevent blur due to slower shutter speeds.
Angles
Most of us just aim and shoot while holding the camera at eye level, but you can instantly make your photo more interesting by taking it from a different angle. By creatively cropping, you can present a striking alternative perspective to your viewers.
Professional advice
Static images can be boring, give them life with movement. Use the burst function of your camera to shoot multiple images at once, and then choose the best.
Shooting Assistants
Selfie stick is not only for photos of “duck lips”, but it can also be useful for shooting from above.
Conclusion
Investing in professionally documenting your event is well worth it if your budget allows it. If you can’t allocate additional funds for this, you can still make excellent promotional photos on your phone.