Landing page!
Even though the term landing page is not new to me, it is today that I understood what it is & specific purpose we have it. It is a webpage with the objective of converting visitors of a website into leads.
I am listing out mandatory components of a good landing page(based on the inputs from my team & from some material I read)
- A concise, offering-focussed headline: Visitor should understand what’s in it for them within seconds of arriving
- An image that represents the target audience: It should illustrate how a visitor will feel once they receive the offering offer
- A clear call to action button (form link embedded) that stands out within the page: Clearly inform what you want visitors to do
- The description needs to be clear and concise: Guide the visitor to take the action you want
- Crisp testimonials that act as social proofs: Social proof is an effective persuasion technique to ensure desired actions
Few best practices to ensure the best results
- Limit the number of input fields to what is absolutely necessary
- Have a Thank you mail to acknowledge the application receipt
- The page is configured in such a way to have a minimum loading time