gFam

Driving mass adoption and utilization of XRP by introducing creators to #webmonetization at https://gfam.live/

Hi everyone!

Welcome to the monthly stats and project report for the gFam platform.

This month was all about building our backend so that we can get ready to explode... but before we get into that... here are previous monthly stats if you're interested in the past...

πŸ’™ Tenth month for gFam

πŸ’™ Ninth month for gFam

πŸ’™ Eighth month for gFam

πŸ’™ Seventh month for gFam

πŸ’™ Sixth month for gFam

πŸ’™ Fifth month for gFam

πŸ’™ Fourth month for gFam

πŸ’™ Third month for gFam

πŸ’™ Second month for gFam

πŸ’™ First month for gFam

We want to include everything that's happening in the gFam world to stay as transparent as possible. If you have any questions, please contact us on *Twitter*.

We've spent a lot of time building this month... and we're building things that won't be exciting to anyone... but me.

I'm a person though, I need fun things too... it can't be all about you can it?

[[Source]](https://media.giphy.com/media/Xf2TbsaXNZKyxQfthl/giphy.gif)

Platform Stats

Stats from 1st June 2020 to 1st May 2021:

Users : 326 (+13)

Post count: 6,275 (+937)
Tip count: 7,087 (+678)
Total XRP tipped: 34,951.91 (+1580.09) ~ $55,573.53 USD

This doesn't include all the micropayments flowing through gFam from Coil subscribers to Coil creators... Brandon Wilson of Coil told us about Web Monetization Receipt Verifier, so that's still on the roadmap.

Project Update

Everything we've been doing this month has been to help us scale. If we learned anything last month it's that our platform isn't quite ready for the bigtime.

So we're building a few things so that I don't become a bottleneck when it comes to helping our users.

First thing... users can now reset their own passwords. Up until recently people would have to contact us on Twitter and we'd have to go into the database to reset someone's password. It's hardly ideal from both a matter of reacting quickly and a security point of view. Now you don't need us at all...

If you click on any of the Sign In buttons, you'll see a Forgot Your Password hyperlink.

Now all you'll need to do is type in the email that is registered to your gFam account, and click on Reset Password and you'll get the new temporary password straight to you in a jiffy. Who even needs admin dudes?

We also released a leaderboard because we know that people love stats. You can now see how many post views people are collectively getting, how many comments people are making, who is tipping and who is receiving tips.

The next thing we've been working on is an Admin Dashboard so that I can help everyone out. There are stats and the ability to drill down on users and posts to see what's going on behind the scenes. We're also working to be able to properly verify users so that content consumers can be confident that they're tipping the person they think they're tipping.

Still a lot to do in this area... but it'll lead to a much better platform overall.

You can totally see our analytics anytime by clicking on the Analytics hyperlink at the bottom of the main page panel (Home in the menu).

So, as XRP has risen in price, we've definitely seen an increase in activity which is all sorts of awesome.

In March we had 1.9k unique visitors and 8.4K site views... and while we had less unique visitors, or core group of users spent more time on the site...

April 13th is when we released the leaderboards, so you can see people got pretty excited clicking on all the things...

In April we earned 1 XRP... our March total was 277 XRP and was worth $157.87 USD, so, ah, obviously the XRP price rise is doing good things for us...

We still have our first Coil affiliate, which we also had last month, but we still haven't seen what we've earnt from that yet... we assume we'll find out when we're billed for May.

If you're interested in taking on a Coil subscription to help reward creators, please look into gFam's affiliate referral link.

Our most popular post was this one from self-proclaimed AstroLamb Sophia who often posts super popular posts...

It received 148 views, 2 comments and a tip for 5 XRP.

Here are our traffic sources... we still have no idea who is Googling us or why or if they're finding what they're looking for.

Happy to see a bit of traffic from Twitter and Instagram... at least we know what's going on there.

Here are the countries are global family mostly reside in...

Our Twitter account had 491 tweets and 529 followers at the end of March, and slowly but surely we're growing... mostly thanks to Stefan being an absolute legend and getting the word out about us and the amazing MG.Social.

In March we had 117 posts and 320 followers on our Instagram page and so in April it looks like we grew by one follower per post. Seems fair.

Pinterest, is a bit of a fail for us... we are not doing a good job at all...

We're finding that talking to individual creators and friends of gFam users has been our best method for growth so far... gFam is full of brand new concepts, and so we have to go a long way into building trust... and that's just not something Pinterest is very good at.

If you know of any creators who love creating... please let us know.

Please contact us on Twitter with any comments or questions!

Thanks for reading!

Hi everyone!

So, ah, we had a massively huge month, our biggest month ever actually... and it broke us.

Before we get into that though... here are our previous posts if you want to nerd out on some comparisons...

πŸ’™ Ninth month for gFam

πŸ’™ Eighth month for gFam

πŸ’™ Seventh month for gFam

πŸ’™ Sixth month for gFam

πŸ’™ Fifth month for gFam

πŸ’™ Fourth month for gFam

πŸ’™ Third month for gFam

πŸ’™ Second month for gFam

πŸ’™ First month for gFam

We want to include everything that's happening in the gFam world to stay as transparent as possible. If you have any questions, please contact us on *Twitter*.

It all started with a little invitation from fellow Coil creator Matt Hamilton to be on his Twitch stream, the amazingly excellent RippleX Developer Channel with super builder Wietse Wind, an absolutely fascinating senior data scientist at Ripple Shae Wang and the incredible David Schwartz, the CTO of Ripple.

Being in such incredible company I expected to be shouted down by the crowd with chants of 'We Want David' but the session went really well and everyone was very kind.

The very next day gFam was featured on Ali G aka XRP Bags YouTube show:

We also found that someone had listed the platform on a site called Noise.Cash in a section that helps people earn extra income:

https://noise.cash/search?q=gfam.live

All this attention all at once was absolutely incredible... did this to our site...

[[Source]](https://media.giphy.com/media/KeipZLVdjPUJbV3V9Z/giphy.gif)

We've had 'move infrastructure to cloud architecture' on our roadmap for 6 months... but it's not a feature that creates much fanfare... our site was working fine, and certainly no one mentioned that it was sluggish... until we got too popular too quickly and then we were immediately filled with regret.

We had to perform immediate infrastructure surgery on the site and it's taken 2 and a half weeks, but we're pretty optimized and efficient now and running quicker than we ever expected.

It's one of those things that no one notices when it's working, but everyone notices when it's not... and if we're going to be taken seriously and compete with more established platforms we're going to need to be as quick as them... so we're really excited to have finished this work... even if literally no one else is.

Platform Stats

Stats from 1st June 2020 to date:

Users : 313 (+118)

Post count: 5338 (+841)

Tip count: 6409 (+611)

Total XRP tipped: 33371.82 (+1409.73) ~ $19906 USD

This doesn't include all the micropayments flowing through gFam from Coil subscribers to Coil creators... Brandon Wilson of Coil told us about Web Monetization Receipt Verifier, so that's going on the roadmap!

Project Update

This month has been all about fixing the bugs from last month's releases, and moving our architecture to the cloud.

Even though we tested the Gated Content feature a lot ourselves, once we released it and people started using it, we noticed a ton of little bugs pop up... including fixing one and deploying code to production mere hours before the Twitch stream. Stressful times!

As a result of Fixing March Madness I halted all marketing efforts. It just didn't make sense to try and onboard people while we were fixing so much... especially with the potential disruption of moving all our images into the cloud.

Excited to get back into it in April though!

gFam Analytics

You can totally see our analytics anytime by clicking on the Analytics hyperlink at the bottom of the main page panel.

In February we had 995 unique visitors and 4K site views... stats that we completely blew out of the water in March...

You can clearly see the day of the Twitch stream and the YouTube video... and while we lost a few creators with our slow site, we've had a good amount of increased activity continue.

It's amazing what just happens sometimes...

In February we earned 4 XRP and our total 263 XRP was worth $118 USD.

March was a lot more kind to us with 14 XRP earned throughout the month.

We also gained our first Coil affiliate this month, so that's really exciting. We'll see next month if we earn anything from it. If you're interested in taking on a Coil subscription to help reward creators, please look into gFam's affiliate referral link.

Most popular post in March was this post with 145 views from Yes2Everything:

I guess everyone just loves cleanliness.

Traffic sources are always interesting to us...

Really interesting that we got so much traffic from Instagram considering we literally haven't posted for a month. Social media definitely has a weird delayed lag effect going on.

We have no idea what people are searching on Google or DuckDuckGo to find us... but we're very pleased that they do.

Mobile devices is double desktop, Chrome is nearly double Safari and clearly the US is winning the war on gFam appreciation.

Our Twitter account had 462 tweets and 492 followers at the end of February, and we've grown a little with all the excitement earlier this month...

In February we only created 1 Instagram post, last month's project report ironically, and gained 6 followers.

We're excited to get back into the marketing game and start interacting with creators of all shapes and sizes. We missed it!

Pinterest, as ever, keeps on confusing us because we haven't posted there at all this month, but somehow have a more engaged audience...

We are really keen to get back into talking to creators and sharing the amazingness that is web monetization.

Please contact us on Twitter with any comments or questions!

Or click on this tweet to reply:

Thanks for reading!

Hi everyone!

Big month for us down in gFam HQ! We've launched a few new fun features, and well, it was a total push to get them in for March 1. It's always intense trying to meet a deadline, even if you totally put it on yourself.

Before we get into the new funness... lets track our month!

Here are our previous posts if you want to nerd out on some comparisons...

πŸ’™ Eighth month for gFam

πŸ’™ Seventh month for gFam

πŸ’™ Sixth month for gFam

πŸ’™ Fifth month for gFam

πŸ’™ Fourth month for gFam

πŸ’™ Third month for gFam

πŸ’™ Second month for gFam

πŸ’™ First month for gFam

We want to include everything that's happening in the gFam world to stay as transparent as possible. If you have any questions, please contact us on Twitter.

Platform Stats

*Stats from 06/01/2020 to date (03/01/2021 12:30 pm PST):
*

Users: 195
Posts: 4497
Number of Tips: 5798
Total XRP Tipped: 31962.084 ( ~ $14035.86 USD)

This doesn't include all the micropayments flowing through gFam from Coil subscribers to Coil creators... because, ah, we still haven't figured out how to get those stats.

Project Update

February was a crazy month. We fired our 4th social media marketing company and will probably go it alone for the foreseeable future.

I think, honestly, we can't really β€œmarket” gFam to people because it's too different and people have no reason to trust us. Instead I think it come down to personally branding. I'll need to join communities, make friends, become established and only then share gFam.live as a means to solve people's monetization problems.

The people I've found on Instagram seemed excited to join and loved the concept of gFam... but it didn't quite stick because Instagram has so many eyeballs and gFam was a novelty for them, it wasn't solving a problem they were having. I think that's the secret...

I'm actually really excited to go down this path, as daunting as it is, because not only will I be making friends which is always fun, but I'll be solving real problems that people are struggling with.

The Grant for the Web actually ask about the communities you belong to in their questionnaire... and I thought it was a really clever question at the time, but only now I'm realising just how essential being part of a community is. The Coil, Cinnamon and XRP communities were great as a starting point, but they've died down somewhat so we're going to go searching for new friends and new problems to solve!

I'm going to spend my time and effort reintegrating myself with the communities I used to be a part of. I had been ignoring them as I spent time in the blockchain communities, but hopefully they'll have me back. The good news I'm about to get way fitter, stronger and wetter...

[[Source]](https://media.giphy.com/media/S5nvg5EKh8XJvrL3NR/giphy-downsized-large.gif)

From a non-marketing viewpoint, it's been a hectic month of pushing to get these features done... and then trying to solve all the weird little bugs that pop up. Our platform looks pretty simple, but there is a lot happening in the background with web monetization. The problem with pushing boundaries is that you have to figure everything out yourself. It's both really exciting and endlessly frustrating.

Progress on Objectives

Got a few things to announce...

Update #1 : New Home Page

Our new home page now has way more content to help new people understand the whole shebangabang. Thanks so much to Seth for all his help with this. There is a explainer video, some flowcharts, some smiley faces of our global family and hopefully some words to help people understand what we're trying to do.

Update #2 : User Profiles

Feedback that we've received a lot over the last 9 months is that people really love stats and data, and want to see their gFam stats.

We now have user profiles where everyone can include links to various social media accounts, include a little bio, update their avatar, include a website link, see stats on activities and follow their favourites.

Users will also be able to see how much XRP they've tipped and received, but for privacy reasons we've only allowed users to see their own stats. If people want to share that information, totally fine by us, but the privacy of our users is obviously super important to us.

We still need to work on the Following functionality. At the moment people can follow other people, but it doesn't actually do anything just yet.

If you click on the menu button and then choose Account you can add in all this new funness and choose a new avatar to give you a little more individuality.

In the Account screen you can also change your display name to be different from your user name. The user name must be unique and longer than 6 characters, but your display name can be whatever you like.

Update #3 : Gated Content

The main premise for gFam.live is to allow creators to easily monetize their content.

Most consumers will reward their favourite creators by spending time on their content and dripping micropayments via their Coil subscription or by tipping them to encourage the content they love.

Some creators though, will have built up such trust with their fans and audience that they can charge a little bit more of a premium for their content, and this function is for those creators.

We're expecting that creators like fitness instructors or bakers may want to provide a workout routine or dessert recipe to their audience, but only to those willing to pay the entry price.

When you create a post, you'll also have this option:

By turning Gated Content on, you'll have the option of setting the price that your audience will have to tip you to see your content... we've set the minimum to 5 XRP and the maximum to 50 XRP.

Once you submit the post it will be blurred out in both the feed and the post...

You can tell a post is gated when you see this symbol in the feed:

or this extra info in the post:

You'll see the message at the top with the amount required to unlock the post, again, an amount between 5 and 5 XRP.

Once the tip goes through, the post will be unlocked and you'll be able to see the image and read the post text and hopefully level you your skills and life with that juicy exclusive content.

Update #4 : No more wondering who tipped you

By hovering over the 'Tips Earned' text you'll be able to see a pop up with who tipped you and how much. Neat.

Update #5 : Most recent always at the top

This might be one of those changes that is more for me than for everyone else...

Previously the default sorting in the daily feed was Tips Total. What this meant was that the people with the most tips would rise to the top of the feed.

This was originally intended to show the most valuable posts first, but in practice it meant that new posts would get lost halfway down the feed... which was confusing, especially to new users.

Now today's feed is sorted by default to Most Recent:

Every other day is sorted by Tips Total, but for today, the most recent post will be at the top. Users can totally change the sorting views to whatever they like... but the default for the moment is Most Recent.

We're still finding the bugs, so please let us know on Twitter or Instagram if you find anything odd. Thanks!

gFam Analytics

You can totally see our analytics anytime by clicking on the Analytics hyperlink at the bottom of the main page panel.

In January we had 1000 unique site visits and 3.5k site views.

A touch fewer people but those people were spending more time on the site looking at more posts:

It's a pretty consistent analytics trend that we have here on gFam. There was an uptick on February the 17th because we partnered with @mgfitness_personaltrainer to hold a little competition where people would share their fitness stories to win free online training sessions:

[Source]

In January we earned 9 XRP through Coil subscriber micropayments and our 259 XRP earnings to date were worth $104.03 USD. Obviously XRP is in the middle of some craziness at the moment, but we did earn 4 XRP in microtransactions in February.

Most popular post for the month was the aforementioned MGFitness and her competition...

Meghan received 41 views, 5 comments and no tips because she hadn't set up XUMM yet.

We know it says 17 views on the post... we turned on the view counts towards the end of the month.

Traffic sources are always interesting to us...

We're still very confused by the traffic from Facebook. We don't do anything there ourselves.

Nothing really interesting happening with devices...

Chrome still absolutely dominating the browser wars.

Almost identical order to last month, except Italy and Australia have swapped.

Our Twitter account had 422 tweets and 475 followers at the end of January, so we've been putting out a bunch more content and found ourselves growing slowly but surely...

In the January we created 7 Instagram posts and gained 11 followers and followed 88 more people... but in February we created 32 posts, gained 161 followers and followed 317 more people.

We've spent a lot of time on Instagram this month and it's honestly a scary place. There are so many groups just stuck in a feedback loop of trying to gain more followers and engagement and essentially gaming the system.

I'd love to see some data from brands that have boosted sales using microinfluencers because I'm absolutely not convinced at this point that influencers on Instagram have as much influence as people think they do.

We've put a lot more effort into our Pinterest account with a lot more content and now we're including videos... but we're still on a downward trend...

I do think Pinterest has a big of a lag... it takes a few days/weeks for today's content to really get around... or we're just terrible at Pinterest.

Please contact us on Twitter with any comments or questions!

Or reply to this tweet if that's easier:

Thanks for reading!

Hi everyone!

Welcome to our stats and analytics for the gFam platform. We've been tracking and sharing our analytics from the very first moment and so here are previous months:

πŸ’™ Seventh month for gFam

πŸ’™ Sixth month for gFam

πŸ’™ Fifth month for gFam

πŸ’™ Fourth month for gFam

πŸ’™ Third month for gFam

πŸ’™ Second month for gFam

πŸ’™ First month for gFam

We want to include everything that's happening in the gFam world to stay as transparent as possible. If you have any questions, please contact us on Twitter.

Platform Stats

*Stats from 06/01/2020 to date (02/01/2021 8:05 am PST):
*

Users: 171
Posts: 3866
Number of Tips: 5129
Total XRP Tipped: 30501.284 ( ~ $11,585.66 USD)

This doesn't include all the micropayments flowing through gFam from Coil subscribers... because, ah, we don't know how to work that out.

Pretty excited to have broken the 30k mark in XRP flowing through gFam. We're sure that's made for a lot of happy creators – who hopefully have kept creating the content they love to create.

[[Source]](https://media.giphy.com/media/55o60jwgV338VEX6ll/giphy.gif)

Project Update

We're hoping to unleash some new functionality in the next couple of weeks, we're just trying to sort out some weird, nonsensical bugs.

We can see why companies release products that need to be immediately patched, it's so exciting when you've got something that you hope people will love and it's so close but not quite ready to release. We heard that patience is character-building so we're very sure we're going to have absolutely amazing characters for our next release.

[[Source]](https://media.giphy.com/media/3djE8NfTE84lm76dCR/giphy.gif)

We've been putting a lot of effort into marketing. We've developed our materials and our strategy and have just started to execute.

We're primarily focusing on Instagram since there's a lot of people on that platform that are really struggling to monetize. The more time we spend on there, the more we see just how badly gFam is needed.

This example literally took 3 seconds to find...

[[Source]](https://www.instagram.com/p/CKwscucnCFs/)

See the comments? It's just constant... people get SO MANY comments asking to collaborate for brand deals or to advertise for them – which are hard to coordinate and usually the Instagrammer have never heard of the product before.

We don't want to join the annoying tidal wave of desperate comments at all, but you also can't just direct message anyone if they're not following you... so conversing with new people to join gFam is really difficult too.

We've tried to leave supportive and encouraging comments instead, to connect with creators whose content we love and we've received a lot of love back for those comments, but no one has actually followed us.... unless they wanted to try and sell us something.

It's all a bit icky.

We're going to build up our content on Instagram to promote gFam and answer questions and share stories, but we're, ah, dubious on how successful this will be. Social media is broken.

Progress on Objectives

We're progressing well on setting up the User Profiles with stats, bio, social media handles and a list of the user's posts.

We've also redesigned the main page to include a lot more helpful information for new people and we're looking to release that soon.

We've been talking to different groups about diversifying our technology so we're not so reliant on XRP. The halt of many US exchanges in XRP trading made us really nervous, but it actually didn't have any effect on our users. We won't be adding additional blockchains anytime soon, but we're looking into it, and we're excited with the potential of introducing ourselves to new communities.

gFam Analytics

You can totally see our analytics anytime by clicking on the Analytics hyperlink at the bottom of the main page panel.

In December we had 762 unique site visits and 2.5k site views.

We're definitely happy to have improved our traffic in January...

Definitely a noticeable uptick of traffic on the 4th of January and that was because our friend Scarlet had mentioned us on Instagram and had linked to her gFam post through the swipe up function in her Instagram Stories.

It's a neat idea, but unfortunately you have to have 10,000+ followers on Instagram to enable that functionality. While it resulted in that uptick in traffic, everyone really only checked out Scarlet's photo and left...

In December we earned 3 XRP through Coil subscriber micropayments and our 250 XRP earnings to date were worth $55.58 USD. Obviously XRP is in the middle of some craziness at the moment, but we did earn 9 XRP in microtransactions.

Most popular was clearly Scarlet with this nice little insight into her model life...

Scarlet received 77 views, 7 XRP and a single comment.

Traffic sources are always interesting to us...

We're still pretty confused by Google. We're finally the number one result if you search β€œgfam” on Google, so that's good if people forget the β€œ.live” part of our website... which is fair, it's pretty unusual.

Happy to see Instagram, Twitter and Facebook making a showing, if only they knew that we're coming for them.

Hello to that one lonely Tablet user...

Chrome is very much surging ahead from last month...

We do love how international our global family is... and that there is always movement in these rankings every single month.

Our Twitter account had 402 tweets and 449 followers at the end of December, so we're growing again...

We've noticed that we don't really grow when we tweet things out, but if someone popular includes our handle in their tweet, then we do really well.

This time it was this absolutely incredible tweet from NickelNDime:

gFam is actually mentioned in this incredible story. The story is great, the artwork is fantastic, the game is awesome and there is a prize of 250 XRP up for grabs.

In the last month we created 7 Instagram posts and gained 11 followers, wrote so many lovely & supportive comments and followed 88 more people.

We've definitely tried to be less terrible with our Pinterest account.

We're hoping to add to Pinterest every day and we've added some videos as well... we'll see how it goes and see if we can generate any traffic...

We hope this post was of some interest to you stats nerds... we're excited about a lot of things and we really hope you are too.

Please contact us on Twitter with any comments or questions!

Click on the below tweet to reply directly if that's easier..

Thanks for reading!

Hi everyone,

Welcome to 2021!

2020 was definitely a bizarre year, but we'll always remember it as our first year of becoming a platform and trying to create a more fair internet for both creators and consumers of content.

Welcome to our stats and analytics for the gFam platform. We've been tracking and sharing our analytics from the very first moment and so here are previous months:

πŸ’™ Sixth month for gFam

πŸ’™ Fifth month for gFam

πŸ’™ Fourth month for gFam

πŸ’™ Third month for gFam

πŸ’™ Second month for gFam

πŸ’™ First month for gFam

We want to include everything that's happening in the gFam world to stay as transparent as possible. If you have any questions, please contact us on Twitter.

Project Update

We're working towards a February 1st 2021 launch date for some new gFam features, and so while we've been building and testing those, we've also done a ton of work on our marketing.

To be honest, we always thought marketing was really just advertising, but we've learnt in the last month that it's so much more than that.

gFam is a platform for creators and consumers... which honestly can mean every single person on the planet. Obviously we can't spend our time and money advertising to everyone, so we have to be way more strategic on who we market gFam to... and how we go about that.

We've interviewed 12 creators that have struggled to monetize their content to find out what the pain points are, and what real problems that have that could be solved by the gFam platform.

We've worked out our messaging, and the types of people we'll be targeting and how we can best communicate with them.

We've found that creators are somewhat incredulous that consumers would tip them for their content, or subscribe to a service like Coil to passively reward them via micropayments.

The whole Web Monetization gang has a lot of work to do to shift internet culture from consuming for β€œfree”.

Progress on Objectives

We're progressing well on setting up User Profiles so we can see all of a user's posts as well as their statistics, bio and social media handles. We're aiming to have this functionality available on the 1st of February 2021.

We do have a massive concern, and that's the US cryptocurrency exchanges delisting or suspending trading on XRP as a result of the SEC lawsuit against Ripple. We can still operate while Uphold continues to work with XRP, but with Coinbase, Bittrex, Crypto.com, Binance and others all pulling out, that seriously limits the use of gFam. If our creators can't exchange the XRP they've earnt to their local currency, then gFam isn't useful to them.

gFam is a global family... but you'll see in our analytics that most of our users are in the US.

We're honestly not sure what this all means for gFam or what our next steps are, but we'll obviously keep everyone informed.

Communications and Marketing

We're hoping to build our marketing strategy and social media templates in the second week of January. We've started working with a couple of micro-influencers to test the waters and we've been pretty pleased with the results so far.

What's next?

Next we'll be working on the visual aspects of the gFam platform. People unfamiliar with blockchain really are concerned that crypto is a scam and gFam seems way too good to be true, so we're going to try and rework our home page to help answer some of those questions upfront.

What community support would benefit gFam?

Honestly, we'd love to hear everyone's thoughts and ideas on what we should do, or if we should do anything differently at all in regards to the SEC lawsuit against Ripple. We are international, are we're still able to operate, but these are indeed tricky waters to navigate.

gFam Analytics

As we mentioned last month, anyone can see our analytics by following this link... which is also available as the last link at the bottom of the right-hand panel on the main page.

[[Source]](https://gfam.live/)

In November we had 918 unique site visits and 2.8k site views.

In December we had a touch less than that...

One thing that was interesting though was that on the 28th of December our friend Leah included a little Instagram story about us...

[[Source]](https://app.usefathom.com/#/?from=2020-12-01%2001%3A00%3A00&range=custom&site=31915&to=2020-12-31%2023%3A59%3A00)

... it was super short, just a photo of herself and the words 'Check out gFam.live' and we honestly had lots of people check us out with a couple of users creating accounts and have posted a couple of times.

We asked Leah about it, and interestingly she said that her normal Instagram posts get about 600 views, but her Instagram Stories get around 2000. That was wild, who would have guessed that temporary content was so much more popular?

At the end of our 6th month, we had earned 247 XRP in microtransactions and 8 XRP in November valued at $150 USD...

[[Source]](https://media.giphy.com/media/wtil0pQFBbNwA/giphy.gif)

In December we earned 3 XRP through microtransactions and our XRP earned to date obviously dropped significantly in value...

[[Source]](https://wallet.uphold.com/dashboard)

Most popular post was from Cintia with this snowy gold...

Veggiesima received 24 views, 5 XRP with just a single jealous comment...

The 2nd most viewed post was this little snap of adorableness from Crystal with 17 views.

Traffic sources are always interesting to us...

We suspect the coil.com entry is more people logging into gFam with their Coil credentials.

We also suspect that the increase in views from Google is because we've made it to spot 3 for a β€œgfam” search...

... it was only a month or two ago we were on the 2nd page... so we're hoping we can start to make moves to the top of the list, but obviously Urban Dictionary is going to be a tough one to beat.

We're happy to see some traffic come from Twitter, Instagram, YouTube and Medium, and for that we need to thank Andrew Levine for his efforts to spread the word...

https://medium.com/koinosnetwork/an-interview-with-the-founder-of-gfam-whos-rewarding-content-creators-with-crypto-f8138226f486

Phones are still the global family's device of choice with the Chrome browser absolutely crushing it.

During December the United Kingdom has fallen away completely and been replaced by Serbia. As we mentioned earlier, the US still totally dominates the traffic to gFam.

Our Twitter account had 369 tweets and 452 followers at the end of November... and now at the end of December we have.... less.

We're not taking that too personally though, XRP isn't the most popular cryptocurrency at the moment.

In the last month we created 10 Instagram posts and gained 7 followers. We're hoping to accelerate this a bit in January.

We also noticed that our Instagram username is technically against Instagram policy. Has anyone had issues with this in the past?

We've continued to be terrible with our Pinterest account...

It was only 2 months ago we had 5.4 monthly viewers, so we've dropped pretty significantly. You really have to post to the platform every day to get any real traction.

We hope this post was of some interest to you... we've got a lot to be excited about! Please contact us on Twitter with any comments or questions!

Click on the below tweet to reply directly if that's easier...

Thanks for reading!

Hi everyone!

On the weekend we found ourselves watching Mark Rober's extremely excellent video Glitter Bomb 3.0 vs Porch Pirates:

It's an incredible video and a fascinating watch... but around both the 6:40 mark and the 21 minute mark we got really sad...

Mark Rober is an incredible content creator, his videos take hundreds of hours to create. This glitter bomb video had him create 6 devices, employ crew to follow them around, cameras everywhere. It must have taken days just to compile all the footage and edit, let alone record it all.

We got sad at the 6:40 timestamp because Mark said that after 10 years of being a YouTuber, he's finally got some merch out and then at the 21 minute point in the video, he described a beginner engineering course it's taken him a year to develop.

Don't get us wrong, we think his hoodie is dope and totally up there in the list of Hoodies We'd Love to Wear...

[[Source]](https://markrober.store/products/glitter-bomb-wireframe-hoodie)

The problem is, why has Mark Rober, a creator whose videos have gotten 110 million, 85 million, 75 million, etc views felt the need to monetize after 10 years.

It could totally be that after 10 years and a list of absolutely endearing and hilarious videos he's built up a big enough audience to take advantage to these monetization pursuits.... or it's equally likely that YouTube either doesn't pay enough in ad-revenue, or doesn't pay enough consistently in ad-revenue to support the time and expense he puts into his videos.

There are a lot of pitfalls with being a successful YouTuber; everyone wants a piece of that ad-revenue, and I'm sure as soon as Mark published his video, hundreds or thousands of other creators downloaded it and uploaded it to YouTube and every other social media platform to try and get their own lazy share of those views. Add in the frivolous copyright right strikes and DMCA claims that can siphon revenue away in those critical early hours until YouTube itself clears them. Or YouTube demonetizing a video for either legitimate or mistaken concerns. Some creators like PewDiePie can just make a new video the next day, but other creators like Mark Rober only publish a video every couple months because of the effort that goes into each one...

If you search terms like 'How to make money blogging' or 'How to make money on social media'...

[[Source]](https://www.google.com/search?sxsrf=ALeKk02BYzP1I8evIC5RmLZkkex2rnl0_g%3A1608561939180&source=hp&ei=E7XgX-STCIWJ-gTYobawDg&q=how+to+make+money+blogging&oq=how+to+make+money+blogging&gs_lcp=CgZwc3ktYWIQAzIFCAAQyQMyAggAMgIIADICCAAyAggAMgIIADICCAAyAggAMgIIADICCAA6DgguELEDEMcBEKMCEJMCOggIABCxAxCDAToOCC4QsQMQgwEQxwEQowI6CwguELEDEMcBEKMCOggILhCxAxCDAToCCC46DgguELEDEIMBEMkDEJMCOgUILhCxAzoFCAAQsQM6CwgAELEDEIMBEMkDUMAGWKQiYNEkaABwAHgAgAF1iAGVDpIBBDI1LjGYAQCgAQGqAQdnd3Mtd2l6&sclient=psy-ab&ved=0ahUKEwik6eyXqN_tAhWFhJ4KHdiQDeYQ4dUDCAk&uact=5)

[[Source]](https://www.google.com/search?sxsrf=ALeKk01n26wnxLIXDY-R2sKXx8HvUsC-XQ%3A1608561944883&ei=GLXgX4arNZfc-gSI_pHIAw&q=how+to+make+money+on+social+media&oq=how+to+make+money+on+social+media&gs_lcp=CgZwc3ktYWIQAzIFCAAQyQMyAggAMgIIADICCAAyAggAMgIIADICCAAyAggAOgQIABBHOgUIABCxAzoICCEQFhAdEB46CQgAEMkDEA0QHjoHCAAQyQMQDToECAAQDToGCAAQFhAeUNqTBFjPtARg9rUEaARwAngAgAFXiAHxCZIBAjE5mAEAoAEBqgEHZ3dzLXdpesgBCMABAQ&sclient=psy-ab&ved=0ahUKEwiGl8uaqN_tAhUXrp4KHQh_BDkQ4dUDCA0&uact=5)

... you'll find lots of extra things to do that take you away from creating content. Design merch, create courses, sell brands, review products, feature ads, create content just for Patreon, etc etc.

Every single one of these monetization strategies transforms the thing you love doing; creating content, into merely an avenue to draw people in so you can sell them something. Every single one of these monetization strategies distracts away from your content.

We have no doubt Mark's creative engineering course might change some people's lives...

[[Source]](https://monthly.com/mark-rober-engineering?ref=MARKROBER&code=a)

... but we're also sure that Mark sunk huge amounts of time into setting this up, and it was likely very tedious at times. Like any product, it's also a gamble... if you never sell enough enrollments to offset the time/effort/money it took to develop the course, then you've lost money. Suddenly as a creator you need to consider the opportunity cost of your energy.

gFam

Instead of spending their time on distracting monetization strategies, creators can either add their content directly into gFam or provide a link to their content in gFam.

[[Source]](https://gfam.live/posts/5fdf7133b0a8500017d4c45e)

Their audience can then actively and directly encourage/reward the content they love with tips, or passively reward ALL their favourite creators with a $5 monthly Coil subscription that then pays the creators in microtransactions for the time spent enjoying their content.

We totally understand that as internet citizens need to undergo a bit of a cultural shift, we can't enjoy content for free anymore. We either pay for it with interruptions, distractions or constantly wondering if our favourite creators truly love a product or service, or are being paid to love a product or service... or we pay the creators directly for the entertainment and information they provide.

As a consumer on gFam, it's so much easier to spend 50 cents on great content than $55 on a hoodie or $249 on a course to support a great creator.

As a creator on gFam, you can just concentrate on your passion and not worry about all the other stuff... a point made wonderfully by Multi-Passionate Creative RileyQ back in October...

[[Source]](https://coil.com/p/RileyQ/I-ve-Made-170-Posting-Photos/FJ51-qjPR)

If you have any questions about gFam, feel free to contact us, we're super friendly and obviously super excited to talk about all things gFam. You can even just click on the below tweet and reply if that's easiest...

Thanks for reading!

Hi everyone!

We can't believe we've been up and running for 6 months already! It both feels like forever ago and just yesterday since our friends created their first posts on the platform...

Welcome to our stats and analytics for the gFam platform. We've been tracking and sharing our analytics from the very first moment and so here are previous months:

πŸ’™ Fifth month for gFam

πŸ’™ Fourth month for gFam

πŸ’™ Third month for gFam

πŸ’™ Second month for gFam

πŸ’™ First month for gFam

In the past we've made these posts purely about our analytics, but we'd now like to include everything that's happening in the gFam world to stay as transparent as possible. If you have any questions, please contact us on Twitter.

Project Update

We've recently enabled both XUMM and Coil authentication.

[[Source]](https://gfam.live/signin)

This means that users can now log on either with their email and password, or with their XUMM account credentials or with their Coil account credentials. We're trying to make sure users can log on as easily as possible while maintaining top-notch security.

Users can now swipe or click across posts.

The majority of our global family using their mobile devices to interact with gFam, and so you're now able to swipe across in one post to the next post... on a desktop browser these little arrow buttons appear when you put your mouse on an image...

[Source]

All posts are web-monetized!

When a Coil subscriber is logged in to gFam and they click on someone's post, then this little Christmassy browser icon should light up.

This means that the creator is collecting micropayments while the subscriber is reading their content.

If you're a Coil creator, then go to your gFam Profile page in the menu and press the Connect Account to Coil and authorize the connection between gFam and Coil.

You'll then see your ILP payment pointer updated and the button change to Coil Connected.

[[Source]](https://gfam.live/profile)

When a Coil subscriber spends time on posts that are not connected to Coil, then the gFam platform itself will receive those micropayments to help pay for server costs, etc.

Progress on Objectives

We're progressing well on setting up User Profiles so we can see all of a user's posts as well as their statistics, bio and social media handles. We're aiming to have this functionality available on the 1st of February 2021.

Communications and Marketing

As you'll see in the analytics below, we've been pretty lax in our communications and marketing lately... we've mainly been in heads down building mode, but we'll spend more effort in this arena in the led up towards the 1st of February.

What's next?

This week we're kicking off a marketing project to figure out the pain points creators have monetizing their content on Instagram and Tik Tok to help us establish our mission statement, branding messages and to figure out the questions; 'who should we market to and how'?

We'll also be asking companies/brands how they might want to use gFam to micro-motivate their customers instead of advertising to them. This ties nicely into AussieNinja's personal dream for gFam.

What community support would benefit gFam?

We're busy building and we have very clear objectives for the next couple of months BUT this is exactly the time we want to hear your ideas, pain points, comments and questions regarding the current status of the platform and roadmap.

We've recorded all suggestions and comments thus far and tried to work them into our roadmap, but we're not in your heads, so please let us know what you think...

We'd also love if you could try and introduce gFam to one non-crypto friend and then let us know how that went, and if there were any technical or conceptual issues.... this will help us pinpoint trouble areas or develop materials to help people 'get it'.

gFam Analytics

As we mentioned last month, anyone can see our analytics by following this link... which is also available as the last link at the bottom of the right-hand panel on the main page.

[[Source]](https://gfam.live/)

In October 1.1k unique site visits and 3.4k site views.

In November we only had a little bit less...

This is all sorts of amazing considering October had the Noonies and GftW announcements and November was really just business as usual. This is reflected nicely in the Average Time on Site metric doubling in November. This is the kind of metric that really warms our hearts.

At the end of our 5th month, we had earned 239 XRP in microtransactions and 8 XRP in October. November we also earned 8 XRP, but the value our XRP went from $57 to $150, so that's lovely...

Most popular post for November was once again the incredible Seth Stanley, but for this work of art:

Seth received 85 views, 16.5 XRP and 15 comments... amazing.

The 2nd most popular post was this gem by SethStanley. What a dude!

Traffic sources are always interesting to us, however, this month there's no real insights to be gleaned from this...

iPhones killed it in October on gFam, but it looks like Chrome is biting back...

We've had a couple of new users join us from Italy thanks to the incredibly supportive Nazario, so it's no surprise that Italy is in 2nd spot. Australia dropped from 2nd to 5th, the Netherlands and Thailand dropped off completely and Nicaragua and the UK are doing amazingly...

Our Twitter account had 343 tweets and 451 followers and had grown 31% from the previous month. In November we grew by 1 follower, which is a perfect example of how little effort we put into marketing last month.

Our Instagram was similarly non-growthy... 450% growth in October and 0% growth in November.

Talking to marketing firms it sounds like to really grow on traditional social media you need 5 Instagram posts a day and 15 Tik Tok posts a day. This is another example of how those algorithms absolutely rule everything. We're excited to offer a far more mentally healthy alternative.

Our Pinterest didn't just stall... we went from 5.4k monthly viewers to 1.2k monthly viewers. Pinterest really does demand constant interaction.

We've still never had a single person click through to the gFam platform from Pinterest so we're not sure how much effort we should continue to put into it... this is exactly the kind of insight we're hoping to get from the marketing firm over the next couple of weeks.

We hope this post was of some interest to you... we've got a lot to be excited about! Please contact us on Twitter with any comments or questions!

Click on the below tweet to reply directly if that's easier...

Thanks for reading!

Hi everyone, it's Adam!

You might know me as AussieNinja on Coil, Cinnamon, gFam, MG.Social or CryptoAdam on Twitter. Or you might not know me at all, in which case, hi!

I've spent a bit of time this week thinking about marketing for gFam, and so I really wanted to share my own personal dream for this platform.

One of the things I'm really, super looking forward to getting back into once we've got the pandemic under control is Saturday morning parkour.

[[Source]](https://media.giphy.com/media/mWnGWYWchrdYc/giphy.gif)

If you don't know what parkour is, it's very similar to goat parkour but with people... it's fun, challenging and a great workout.

[[Source]](https://media.giphy.com/media/UfrhmqjRL9bNK/giphy.gif)

So, my own personal dream for gFam is this...

It's a wet, Autumn morning... I'm walking to the car to leave for my Saturday morning parkour class. I take a selfie and post the photo and comment to my gFam account...

[[Source]](https://www.gfam.live/posts/5fb0031e0b3c100017ba7164)

During the 12 minute drive to the parkour gym, I receive the following tips:

πŸ€‘ $1 from my Mum who tips me every time I post

πŸ€‘ $1 from my Aunty Pauline who encourages exercise

πŸ€‘ $1 from my mate who is going to meet me there

πŸ€‘ $1 from a dude at work who I helped this week

πŸ€‘ $1 from a random parkour enthusiast in Paris

πŸ€‘ $1 from the owner of the Parkour gym for my loyalty

πŸ€‘ $1 from Nike because of my hoodie

πŸ€‘ $1 from Apple because my watch is visible in the photo

πŸ€‘ $2 from Starbucks to entice me to get a drink on the way

I get to the parkour gym, open my XUMM app to pay at reception and notice that all these tips have essentially given me this class for free. All for the price of a selfie and a sentence.

All the payments on gFam through XUMM settle in 3 seconds so they're already in my account before I walk through the door. I've convinced my parkour gym to accept payment through XUMM because it's faster at the point of sale than paying with a credit card and signing the receipt. They're happy because they have that money straight away. They don't have to pay fees to wait for a credit card company to pay them.

This little dream for gFam isn't that far-fetched, it's all technically possible right now, it's only a matter of adoption at this point.

Would brands be interested in tipping their customers directly? I honestly don't know... it's a cultural shift from influencing to positive reinforcement. A shift to micro motivator from branding campaigner. I don't see why not though, there's no need for contracts, invoices, ad spend, etc... just the time of a community manager and whatever they want their tipping budget to be.

I don't think it matters too much though, even if brands have no interest in motivating customers, I'd still end up with a half-price Saturday morning parkour class thanks to my friends and family, and that sounds like a win to me.

Thanks so much for reading! If you have any questions please hit me up on Twitter!

Photos are of me taken at my local parkour gym. We haven't spoken about accepting payments through XUMM yet...

If you're interested in exploring your own dream, have a look at the gFam platform where your global family can help support you emotionally and financially.

If you want to contact gFam directly, send them a message on their Twitter...

Hello hello!

Welcome to our stats and analytics for the gFam platform. We've been tracking and sharing our analytics from the very first moment and so here are previous months:

πŸ’™ Fourth month for gFam

πŸ’™ Third month for gFam

πŸ’™ Second month for gFam

πŸ’™ First month for gFam

At Benny's insistence gFam has switched from Google Analytics to Fathom Analytics. We've turned Google Analytics off completely because you can't ever know exactly what Google is tracking in the backend. It goes against everything gFam stands for.

One of the benefits that we didn't realise until we started using Fathom Analytics is that we no longer have to have a Cookie disclaimer on our site in accordance with the GDPR Cookie compliance.

Another benefit that we absolutely love, is that everyone can see our analytics at any time. We've got the link at the bottom of the right panel on the main gFam page, which takes you to this link.

Pretty cool hey?

Last month we had 202 users and 1.5K sessions on gFam, and this month we blew it out of the water.

This quintupling of users and doubling of views was due to a couple of thing.

1. The Noonies, where we came in second for Best Web Monetization Innovator. Thank you so much to everyone who voted for us, we can't believe we got so many votes!

2. The announcement that gFam is a Grant for the Web Flagship grantee:

[Source]

Obviously we're extremely excited about this funding, which we'll be spending on further development of gFam and marketing to bring in new users to the gFam –> Web Monetization –> Coil –> XRP ecosystem.

Accordingly the average time spent on the website dropped from 5 minutes 45 seconds to 2 minutes 18 seconds... and this is obviously all the new people who came to check it all out, but don't spend as much time as our usual global family.

Since we implemented web monetization for all Coil creators on gFam last month, our own ILP accumulation has slowed right down. We earned 8 XRP in the last month... and guesstimate that about 53 XRP went to Coil creators when Coil subscribers view their content on gFam.

gFam only receives microtransactions itself when Coil subscribers spend time on posts of non-Coil creators.

With the change over from Google Analytics we can no longer accurately measure who has the most popular gFam post of all time. We remember that NickelNDime had a post with 56 views and 34 XRP.

Most popular for this month is this incredible family photo from Seth Stanley with 35 views, 20 XRP and 7 comments:

The second most popular post for the month with 21 views is this post from Cintia telling everyone to #GetTheLeadOut which is the current Cinnamon challenge (#ChallengesByCin). Get on it!

You can check out all the analytics for this last month yourself by going to this link.... but here are all the most popular pages.

Traffic sources are super interesting to us. Twitter and Coil are no surprise as those are the communities we love the most and get the most love from.

We're excited that we're getting plugged into the Instagram community a bit more, as we think this is where we'll get the most of our growth from.

The Google entry is interesting. We don't know what search queries are typing in to find out. If anyone knows how to find this out, please let us know. We can say that by typing in β€œgfam” we're currently off the first page at 11th spot. So, we honestly have no idea how 44 people found us this way, unless our regular global family are typing in β€œgfam.live” into Google instead of the URL of their browser?

Last month Twitter 94% of the referred traffic and half total traffic, but I'd say it's less than half now, and just 10% of the total traffic.

The device and browser wars are interesting to us, but probably less so to you. iPhones are clearly winning though.

We love our global family so much and so we're absolutely rapt that we've got some great representation around the world...

... after all, XRP tips and Coil microtransactions transfer value across borders seamlessly. We not take advantage of that and create one global family that supports each other emotionally and financially.

Our Twitter account had 286 tweets and 309 followers last month. With the excitement of the Grant for the Web and the Noonies, we've grown 31% in a month... pretty amazing...

Our Instagram account had 38 posts and 30 followers so a 450% growth rate in this month. Also, pretty exciting...

Our Pinterest account had 9 followers last month, so that's a growth of nearly 300%...

... and the general impressions, audience and engagements are all up...

... but we've still never gotten anyone actually clicking through to gFam from Pinterest.

We do have some ideas on how to up our game on Pinterest and Instagram, so hopefully next month sees some improvement. We're going to be creating content specifically for these two platforms to see how that does.

Our Coil account only rose by a single user in the last month, but that's on us.. our last Coil post was last month's analytics. We're looking to post a lot more over the coming months.

Thanks for reading this post! We've got a really exciting few months coming up, so we very much hope you'll stick around for the ride...

Hello hello!

We've been sharing the various statistics and analytics for the gFam platform while we've been up and running. Here is:

πŸ’™ First month for gFam

πŸ’™ Second month for gFam

πŸ’™ Third month for gFam

This will be our last month using Google Analytics though. The extremely excellent Benny has made the point to us a number of times that gFam can't claim to respect our users privacy if we're using Google. We agree and will switching over to a new analytics provider as soon as we click Publish on this post.

Thanks Benny!

This is yet another example of how the incredible Coil community supports each other. It's a huge thing to be a part of.

[[Source]](https://media.giphy.com/media/3tpinSPvGf8MU/giphy.gif)

We're still trending downwards in terms of overall users...

We're not super concerned with this since we've been busy developing instead of pushing our social media channels. We expect the next few months to be a bit quiet...

... that said, we are incredibly humbled and appreciative for the core group of creators that supports gFam each week. We love your posts and the stories you share with us.

We announced last week that gFam creators can now web-monetize their posts as well as receive tips. gFam now only receives micropayments if a Coil Subscriber is on the main page or spends time on a post that is not added in their ILP details.

As such we've seen a huge drop in the XRP collected by gFam. Last month we collected 61 XRP, and this month we collected 11 XRP.

This is a graph of our active users since we started. Some serious down trends here, with all of these numbers half or worse than last month... yikes.

This post of NickelNDime is still the most popular post of all time with 61 views, 2 comments and 34 XRP tipped.

However, Nickel should be super worried because this post by the delightfully weird Tahlia has been quickly closing in...

2 months ago Mobile was at 63% and last month it rose to 72%. Regardless we're still developing with mobile mostly in mind.

This is where the traffic from gFam comes from:

Direct has shrunk from 40%, which is people accessing the site from URL or bookmarks, etc.

Referrals went up 5%, which was all because of this award that we're currently in the running for:

HackerNoon's Noonies 2020 : Best Web Monetization Innovator

We'd absolutely love your vote.

Please log in with your Google account – it gives you a +10 vote instead of a +1 vote.

We've slipped to 2nd place, and estimate we need about 600 points (or 60 people voting +10) to get back into the lead.

38% of our referral traffic came from that link above.

Social (green segment in the pie chart) went down 9%, which is understandable since we haven't been spending much time there...

Instagram seems to be carving a bigger percentage each month which is nice... but honestly it doesn't mean that much if we haven't been creating content for that platform.

Twitter

An increase of 40 tweets and 68 followers since last month.

Instagram

An increase of 6 posts and 10 followers since last month.

Pinterest

An increase of 9 followers and 1000 monthly viewers from last month.

We've got analytics set up for Pinterest

Last month we had 2,345 impressions, 31 close ups, 15 saves and 2 link clicks with 47 pins... obviously with only 10 pins added in the month we're doing way worse now...

Pinterest seems to need constant activity to get any traction.

Coil

We've written 103 posts on Coil and gained 2 followers in the last month. Our upvotes are all over the place, but we think the average is about 8.

Here are the general user analytics for gFam.

Users, new users and sessions are all down from last month but literally everything else is up, suggesting that we have a core group of creators that spend more time on the platform. That's pretty exciting.

Thanks for reading our analytics post. We know it's not super mega exciting or terribly ground-breaking, and it might not be for a few months while we spend more time on development than marketing but after that we're hoping to bring a ton of new people into the Coil ecosystem.

As we said at the top of the post, we're throwing Google Analytics into the bin, so expect a whole different style of post for next month.

Thanks for getting this far. If you have any questions, please let us know on Twitter.