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The World Will Never Be the Same After Reading This
You just did it. Did what? What every advertising agency aims to attain – your interest; because once you are hooked in, it has a chance to sell. Now streets, visual media and our phones are simply crammed with ads, we all know they are unavoidable. But what about that sneaky ad you almost didn't recognise as one? The title of that interesting article you are about to read, that incredible video you will watch, that amazing online sale you just cannot miss?
Clickbait at best, will call to your attention many products or pieces of information you were already interested in anyways, and present them at the tip of your fingerclicks. Customers get what they want quick and easy, businesses make money, win-win situation, everyone is happy.
Yet clickbait also presents itself through less innocent ways. While in the first case the product is only harmlessly buttered up for the sake of desirability, there are other cases where it is awarded qualities it does not have. There is a promise that will never be fulfilled completely; in reality those second-hand boots are not good as new, that dog's fur is not naturally blue, and no, that alien-looking flower shown in the video's thumbnail does not really exist. But hey, you did learn something about the other ten fairly strange-looking flowers! However, the absolute worst kind gives 0% satisfaction, 100% dissatisfaction. The dreaded virus, disguised as the ultimate solution for your crow's feet. The consequences of clicking on these links are as undesirable as the bodily disfunctions they claim to solve: these virtual trojan horses can and will damage or destroy files and infect system areas of a computer or router's hard drive. Well, the saying goes, if it is too good to be true... better not click it, just in case.
Wherever money plays a part all around the world, a sort of clickbait is used, trying to entice the public. They're in shops, restaurants, billboards, hotels, and even in respected institutions like schools, hospitals or churches. Sometimes clickbait takes a friendlier form, and in other cases it is deliberately deceptive. To avoid being reeled in, bear a critical eye on what is presented through it. That is the key exercise to skirting many dangers in life. Who is thinking for you? yourself, or someone else trying to profit off you?