As we see the likes of Donald Trump in the US or Pierre Poilievre in Canada, or Danielle Smith in Alberta, and many other similar characters rise to power through elections around the world, many of us are left wondering

why on Earth would anyone vote for these people.

I think I know the answer to this.

Many people are wondering how come so many people vote for Trump/Poilievre/Milei/ <or insert your local conservative leader here> . The answer I believe lies in all those ads that are everywhere. My better half has seen ads from our local white supremacist yahoos Take Back Alberta on Wordle, a word game by The New York Times.

Those ads are written by marketing specialists who know how to sell anything: cars, cruises, beauty products. It's interesting to consider exactly how they do it with politicians.