For almost two years now polls in Canada have shown that the Conservative Party of Canada, led by Pierre Poilievre, Canada's answer to Donald Trump, have a commanding lead over the governing Liberal Party led until recently by Justin Trudeau. There is no doubt that this was a major factor leading to Trudeau's resignation, in the hope that the Liberal Party might recover lost ground under a new leader.

At the same time, I can't help feeling that the polls have a lot of influence on how Canadians will vote.

Many people are wondering how come so many people vote for Trump/Poilievre/Milei/ <or insert your local conservative leader here> . The answer I believe lies in all those ads that are everywhere. My better half has seen ads from our local white supremacist yahoos Take Back Alberta on Wordle, a word game by The New York Times.

Those ads are written by marketing specialists who know how to sell anything: cars, cruises, beauty products. It's interesting to consider exactly how they do it with politicians.