Many people are wondering how come so many people vote for Trump/Poilievre/Milei/ <or insert your local conservative leader here> . The answer I believe lies in all those ads that are everywhere. My better half has seen ads from our local white supremacist yahoos Take Back Alberta on Wordle, a word game by The New York Times.

Those ads are written by marketing specialists who know how to sell anything: cars, cruises, beauty products. It's interesting to consider exactly how they do it with politicians.