Creating a logo for your business is a lot like choosing a name for a child. This will be a daunting task if you don't have a few good ones and a couple of ideal ones on hand. On the one hand, the logo should reflect the mission of your brand, on the other, you need a logo that will work perfectly on any media. You cannot launch a website without a logo, you cannot print business cards or flyers. The list goes on and on – without a logo you are like no hands.
So, you had a goal and you decided to build a brand and started blogging. The very first thing you need to do is choose a name and design a logo.
Your logo is the visual identity that people use to identify you. The best logos are inextricably linked to brands such as Coca-Cola, McDonald's, and Nike. Your brand has every chance of getting the same potential.
Here are some tips on how to create your own unique logo:
Rostelecom recently presented a rebranding of the company and this prompted me to write 6 reasons why you need to update your logo. I often hear a question from clients about whether they should change their logo or name. Everyone's situation is different, but there are six main reasons why you should consider a new company logo.
Your logo is the first point of contact with the outside world. If people love your brand's design, they will be more open to whatever it has to offer.
The professional execution of a logo requires a combination of sophisticated design skills, knowledge of graphic design theory, and skillful application of skills. Any designer with graphic editor skills can create a logo, but it takes over 10 years to fully master all aspects of the craft.
Choosing the right font is an important part of the logo design process – many of the world's recognized brands are word marks, relying entirely on typography to convey their message.
01. Choose your font carefully
As part of a major corporate identity redesign, Google has ditched its distinctive serif logo after 16 years in favor of a clean, modern sans-serif typeface Combined with minimalism, sans-serif typefaces have dominated logo design in recent years. High-profile examples include logo examples from Pentagram for Windows, MasterCard and London University of the Arts.