Logo Designer Shack

So, you had a goal and you decided to build a brand and started blogging. The very first thing you need to do is choose a name and design a logo. Your logo is the visual identity that people use to identify you. The best logos are inextricably linked to brands such as Coca-Cola, McDonald's, and Nike. Your brand has every chance of getting the same potential. Here are some tips on how to create your own unique logo:

01. Choose the perfect color palette

Perhaps the most important aspect of your logo will be the color palette you choose. A good logo is versatile, and there are no rules about which color is preferable.

The main thing you need to know is that there are rules by which all colors are combined with each other. You need to make sure the colors you choose complement each other and grab the attention of your target audience. Ikea is a great example of how the yellow and blue color schemes complement each other and the logo is easily recognizable around the world. Ikea uses a contrasting color harmony. This color scheme is created by using two colors opposite each other on the color wheel.

Take a closer look at your environment by choosing a color scheme. While developing the a bakery logo, we noticed that the standard color choices for designers and marketers are shades of yellow. We chose a bright green that screams on the bread. Sales have tripled.

02. Study your audience

Remember the brands that were mentioned at the beginning? They are in different industries and each company has its own audience. Some brands have a similar audience because they provide services or products to a wide audience. But as a rule, the audience of companies is very different and this must be borne in mind when developing a logo. A classic brand that knows its target audience well is Disney. Disney's target audience is kids and families. Their handwritten and playful logo has stood the test of time. Before you start designing a logo, you should carefully research who your target audience is and what they want.

03. Do not decorate the logo with details

Microsoft Windows is worth $ 63 billion, and the logo is made up of four small squares that make up the window, proving that smaller is better. Do not limit your creativity to rigid frames – give freedom to your creativity, but do not forget about the essence, and it is always very simple and concise.

04. Be original

The mistake many people make with their logo is blindly copying the logo.

Not only will it be an unsuccessful attempt at plagiarism – you will be a laughing stock or worse, you may be sued. It is important to study your needs and develop a design that will represent exactly your site or product.

05. Come up with a beautiful legend

There is often a story or hidden meaning behind a logo. Beautiful legends surround modern logos: Salvador Dali did not like children, but he came up with the Chupa-Chups logo. Apple's apple was painted with a bitten one to distinguish it from a tomato. If there is no history, then it must be invented, people love beautiful legends. So make sure you create a logo that is not only aesthetically pleasing but also meaningful.