How to save money on logo design?

Creating a logo for your business is a lot like choosing a name for a child. This will be a daunting task if you don't have a few good ones and a couple of ideal ones on hand. On the one hand, the logo should reflect the mission of your brand, on the other, you need a logo that will work perfectly on any media. You cannot launch a website without a logo, you cannot print business cards or flyers. The list goes on and on – without a logo you are like no hands.

A good and attractive logo is an essential part of an effective branding strategy. It sounds loud, but it's hard to imagine a website or business card without a logo. Since the article is called “ How to save money on logo design”, Then keep in mind that, from my point of view, the author's examples do not look like” good and attractive “and my opinion slightly does not coincide with the author of the article – a permanent Forbes employee Jia Wertz.

How can you optimize your logo design process?

Start with research

The more research you do, the more chances that working with a designer will be productive. Armed with the colors, fonts, and design examples you like, you can streamline the process and reduce the number of changes as well as the cost of logo design.

Find differences from competitors

It's important that the logo doesn't look similar to competitors in your industry so as not to confuse potential customers. The last thing any new business wants is marketing effort, wasted because customers are confusing the brand for something else. You will have to look for analogs not only among competitors, but also analogs of your future logo. In order not to invent a bicycle, we had to revise the tons of logos with the letter “G”, which is used in the logo of the Goldman Group holding.

If you don't have the budget to pay a designer, then you can always do it yourself. And the most important thing about this approach is that you will create something very personal and unique.

Katherine Sprung, the owner of Squish Marshmallows, a confectionery company, designed her own logo in a very creative and interesting way. ”I didn't have a budget, I drew the logo by hand and asked a friend to digitize it for $ 20.“ “And for my font, I used Calligraphr (a site that converts your handwriting into a downloadable font for free) Shabrina Koeswologito, the founder of the travel blog Slow Travel Story, also worked on the development of its logo. To begin with, it took her three months to complete the design process and complete her logo. ”I was looking for images and design in Unsplash and on Etsy. After looking for inspiration on Pinterest, I created my logo using Canva. “