Three myths about logo design

I often read misconceptions about logo design on the internet. In this article, we will discuss three of the most common myths about this. 

Myth # 1. The logo should reflect the scope of the company.

Many entrepreneurs believe that their company logo should represent what they do. If he doesn't have a mug on his logo, how will customers know he is making coffee?

Take a look: how often do you see a pencil on a designer's logo or an image of Themis on a lawyer's logo? However, Starbucks still sells coffee, and Apple is known for its smartphones. A logo is one of the ways to become recognizable and does not need to answer the question “what are you doing”. You can show this without cluttering your logo with boilerplate images from the internet. The main disadvantage of logos that show the industry is the lack of ambition. You will always be one of the many among the crowd of your competitors. If it doesn't matter, then the cost of your services or goods will always be below average in the crowd of competitors.

Myth # 2. Your logo is simple and doesn't look expensive or rich.

Imagine you have ordered a logo for a sports company. The money was sent to the freelancer. And after two weeks, he sends you something like the one next to the text. Of course, the first thing you ask is how many seconds it took him to draw this thing? And then you ask him to redo the logo again, because it looks “very simple”.

These situations happen all the time, and customer frustration is understandable. The disagreement between real money and the logo, which is physically drawn in a couple of seconds, is too great. Designers have to deal with endless changes and fixes, and as a result, the first option is still the best. The problem is that entrepreneurs do not understand the fundamentals of design and measure its value in the effort expended.

Sometimes good things don't look great because they've taken years to create. If the logo is effective, complexity doesn't matter.

A logo without a corporate identity is useless. If you know how the logo will be used, if you see the ideal image of the company and its audience, then you should call a professional designer and order not only the logo, but the entire corporate style of the company. And if you don't understand what this is about, then you really should use the services of a professional designer.

When there is style, the logo becomes something big – the whole concept is organized around it, and therefore it brings significant benefits. Brand colors, graphics, fonts are used by the designer in order to have the maximum emotional impact on the consumer.

The logo is not a brand. To convey the personality of your brand, you will need to develop a corporate identity. If your company is a taxi and is engaged in the transportation of passengers, then the design of cars and drivers will be the main identifiers of your brand. They are the points of contact with the brand and form an opinion about you every day. The corporate identity for a taxi is the appearance of the driver, his manner of communication and the design of the car.