LEVERAGING DAILY TOOLS TO BRING ATTENTION BACK IN

At Sketchfab, my job is to help the CEO and founders on everything organization related, to keep it smooth as it grows. My goal is to create the conditions for our organization to scale in a non-violent way. To get there, I believe in healthy team structures and psychological safety as basis for personal development and organizations performance. I act as main point of contact, both for our U.S. and French entities, for our accountants, banks, lawyers, and providers. Internally, I supervise our People efforts, including recruiting and benefits, onboarding and personal development, team building and internal communication. As our team is still small, I have been handling these roles by myself for more than two years. It's a lot of very small things you should not forget about, but it also requires to be able to step back and think about the organization and its dynamics as an independent living system.

Everything has been fine and gently scaled for more than a year, but a few months ago, I reached a point where I was swamped by those very small things. They were too much of a mental charge: “Did I pay this invoice?”, “Is there coffee left?”, “We haven't heard from this customer about payment in a while, right?”, “I should ask her to forward me this countersigned NDA”, “Ok, let's update the calendar as they are both off next week”, “What's this mail from the bank about again?”, “Time to plan the quarterly reviews of the team”, “I need to review the format of this goals slide today, and share the monthly metrics to our investors”, “Let's plan a little briefing with her on preparing a job description”, “Ah, and our remote teammates are going to Paris next month, correct?”...

I needed to take a deep breath and reorganize, otherwise I'd stupidly need to recommend hiring someone to help me out. So over a month, I paid extra attention to the way I was working and tried to find solutions to bring some attention and focus back in. Bottom line was the belief that focus wins (see https://write.as/louisbidou/summary-why-focus-wins-brian-balfour).

Results came from better leveraging the simplest tools I was already using everyday: board, calendar, and inbox.

——— BOARD ———

For several years now, I used a very simple yet powerful notebook to keep track of my todos and notes: Evernote, but recently decided to move to Trello.

— THREE LISTS —

Over time, I figured it was best for me to gather everything on a board made of three lists/columns: “In two”, “In silence”, and “To unlock”

• IN TWO. This column lists all the tasks I can start killing in two minutes. I realized there is actually a lot of those. The barrier to entry of these tasks is so low it's easy to start doing it even if I only have 15 minutes before my next meeting. It typically includes: “Order 50 hoodies”, “Ping the team for staff expenses receipts”, “Send a recap about this to the Founders”...

• IN SILENCE. Here are listed all the current projects requiring a deeper focus. It needs some time to start jumping into it again and move the needle. This includes: “Update the way we model churn in the business plan”, “Prepare a framework for postmortems”, “Map the yearly team event project”...

• TO UNLOCK. It gathers all the initiatives I need someone else’s input in order to move forward. These pending tasks are the worst, because the risk is either to forget to follow up on them or to try very hard to keep them in mind, ridiculously increasing your mental charge. Some examples are: “Peter to validate the sales commission structure”, “Lawyer to advise on next steps for this visa application”, “Accountants to share a first draft of the books”...

— NOTES ON CARDS —

Basically, all the meetings notes, thoughts, drafts I write down on a given week are stored in their own cards. For instance, if I am attending a meeting about our company analytics, I will simply create a new card for it, and gather all my notes there.

— PROJECTS MAPS —

I also use Trello to break down upcoming projects in advance.

I try my best to leverage less busy times to start planning what the upcoming projects will look like: what will be step 1, 2 and 10, who will I need input from, what are the things that will for sure require time to be completed... The goal is to be as prepared as possible when projects actually start, most of the difficulties and potential road blocks being already identified.

It basically looks like a checklist. Examples are: “GDPR compliance”, “Team event 2018”, “Application for innovation grant”...

So I have handy, on a single board, all the pending little things and bigger projects I need to either move forward or follow up with others on, as well as an idea of what the upcoming projects will require.

At the end of each day, I take 5 minutes to label in red the most important things I want to focus on the next day (the idea being to figure out what’s critical to do if my day were to end at 1pm), and in orange the rest I should dive in. Once again, goal is to decide and plan now, and be able to focus on execution the next morning.

——— CALENDAR ———

Google Calendar is often an essential part of the suite of tools we use everyday. It’s powerful to plan meetings, but I now also leverage it as a reminder for recurring todos.

I realized my tasks include plenty of small things to not forget about. The simple fact of trying to keep them all in mind was a huge mental charge, disturbing me to be fully focused on important and more complex projects. So I needed a tool to list all those little and recurring tasks and simply get reminded of them when appropriate. I ended up leveraging the 1:00-2:00am slot in my calendar to add recurring events.

From 1:00 to 1:15, I now add recurring tasks to be taken care of in the morning, and from 1:30 to 1:45 those to focus on in the afternoon, and apply them some recurrence. While building this structure, I paid attention to organize reminders in a way that helps me organize my time most efficiently: as our team is split between Paris and New York timezones I keep things I need everyone's input for mornings, pending conversations to follow up on with our partners for Tuesday afternoon, mindless archiving and payment todos for Friday end of day when tired of the week... Basically, for each recurring event added, I took time to ask myself: “When does it make the most sense to work on it?”

I also turned on a daily notification via email, to receive in my inbox at 6:00am my calendar for the day. It of course includes meetings, but now also all the recurring tasks that are due today.

Examples are: [Recurring PM] Finance: Update business plan – Monthly on day 1 [Recurring PM] Payroll: Send wage slips to Paris team – Monthly on the first Friday [Recurring PM] Finance: Transfer cash from PayPal to bank – Monthly on the second Friday [Recurring PM] Office management: Review and order supplies – Every 2 weeks on Friday

I found this little tweak to be extremely powerful. It indeed takes a little bit of time to identify the recurring tasks that could fit in this structure, and to create the events in your calendar with the appropriate recurrence. But once done, it becomes a no-brainer. You simply forget about them, and don't spend time to think about when it's best to take care of them. And more importantly: you forget about potentially forgetting them, freeing you up some mental charge for core projects.

——— INBOX ———

My inbox was the last part I needed to review. I realized I receive many kind of emails: urgent and/or important requests from the team and our partners ; conversations I got cc’ed in just for my information and to be able to step in if necessary ; forwarded NDAs, invoices, receipts... and I send requests and documents I need to follow up on.

I now leverage labels to organize conversations depending on the level of attention they require, and have teached my inbox to filter incoming emails for me.

— LABELS —

I have already been using labels for a while on Gmail, but mostly as folders for archiving conversations depending on their topic. For instance: “Accounting”, “Finance”, “Legal”, or “People”. I was already also using sub-labels such as “Recruiting”, “Onboarding”, “Vacations”, “Health”, “Culture”... But goal here was to work on bringing focus and attention back in. So I needed to take a closer look at what kind of attention each email required. I ended up creating two new labels:

(1) PENDING

Every conversation I need to keep taking a look at are now tagged as PENDING on top of their usual topic-specific labels. This is something I manually add when I feel it’s necessary. And every week, on Tuesday afternoon, I go through all those emails and follow up. This way, I’m sure nothing falls into the cracks.

(2) LATER

Based on the Founders' Time Management framework Alban introduced us (see https://write.as/louisbidou/founders-time-management), I now have a safe place for less urgent conversations. Each time an email comes in, if I consider that doing it now would disturb my attention and that I‘d better bulk it with others later in the day or the week, I label it LATER and mark it as read. So now, I have a pile of mindless and/or less urgent things I can dive in when I’m tired at the end of the day, or during Friday afternoons.

— FILTERS —

I also started to systematically create action filters for any email I receive.

Examples are: Matches: FROM:(support@justworks.com) SUBJECT:(“Justworks invoice for”) – Do this: MARK AS READ, FORWARD TO accounting+providers@sketchfab.com Matches: FROM:(payments@sketchfab.com) SUBJECT:(You received a payment) – Do this: MARK AS READ, APPLY LABEL “Accounting/PayPal” Matches: FROM:(spectrum@email.spectrum.com) SUBJECT:(Your Spectrum Business bill is now available) – Do this: APPLY LABEL “LATER”, MARK AS READ

Results come right away: incoming conversations or information got automatically forwarded to the right person, or labeled the right way. It saves a ton of seconds, but most importantly again, prevents you to be disturbed with all these things that could wait or be managed automatically.

To conclude, I found very useful to pay extra attention to the way I was working during a month. I ended up sticking to very basic tools I've been using for years. I now simply use them a little smarter, to better fit with my missions at the moment. I'm convinced this structure neither works for everyone, nor for me until the end of times. It's always a constant optimization loop. As Guy Kawasaki puts it, “There is no right or wrong, there is only what works for you and what doesn't.”

Two last things that helped me a lot in this process: (1) In the spirit of getting things done, don't forget to check tiny things off of your list as they come through – it is often more efficient to open an email once, instead of sorting it in many different ways and reading it 5 times before actually killing it ; (2) Don't spend too much time thinking about personal organization and using dozens of different tools. Goal remains execution.