THE ANSWER IS AND, NOT OR

My friend Nicolas and I had the chance to meet a Managing Director at The Boston Consulting Group to talk about business models cultural institutions could find on their digital content. The bottom line of his answers was all about AND, nothing about OR.

Will virtual cultural experiences shut down museums? His answer was no, simply as the digitization and the move to free music did not empty concert halls. It's not digital music or concerts, it's digital music and concerts. Same for universities. MOOC's did not move students interests from regular curricula to online classes. Yes, traditional methods are disrupted, but both coexist.

Even if this “AND not OR” way to understand changes and disruptions may sound conservative, I think there is actually a lot to learn from it both on a business and a personal point of view. It's a less passionate and more realistic way to figure out how something is going from point A to point B.