15 Strategies For Turning A Lackluster Brand Around
Build Your Personal Brand
Though it may sound counterintuitive, I recommend my clients build their personal brand to help their business brand. The logic and success behind such an approach are because of the way we relate to brands. A well-recognized personal brand can easily transfer credibility and loyalty to a business brand. It is the same reason why influencer marketing works so well. – Kamyar Shah, World Consulting Group
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