Blogging Best Practices Smackdown!
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A penalty from Google means your search engine ranking will be affected. Stay on Googles good side. Its content related to your business. You may entice an audience but not the right audience to your website Should you compose a post on something that doesnt pertain to your industry. Publish Unique Content Some business owners fall prey to having an agency or niche marketing company to write and article content on their own blog. While thats okay, do your research to ensure the content you are currently receiving isn't also printed on another site. A simple way to test this is to run a Google search of the first paragraph of any content that you buy from a writer or company. Check out this post about how best to write content that is original, if you arent able to outsource your blog posts. Write Regularly A scenario seen with company blogging is that business owners begin writing and then cease after a short period of time. Maintain an editorial calendar and stick to a schedule for blogging. Its important to recognize that there's basically no limit to the maximum amount of blogging you're doing, although you should strive to site at least once a month as a minimum. A blog that hasnt may lead individuals that stumble across the company to be believed by it is inactive as well. You can become the thought leader in your business if you write about something specific enough in your blog. Not every post has to be award-worthy, while thought leadership is important. Listed below are 130 ideas business blog topics that you may use all year long. Split the Text No one likes to read a giant block of text.
Ways To Better Blogging Best Practices ======================================
If your blog post is a list of hints or must-dos, name your article so. Stumbling on a blog post with 7 business blogging best practices presented in a numbered list is much more attractive to readers than a very long post with seemingly no organization. Long blocks of text may intimidate readers . By breaking up articles rate bounces. By including pictures in 15, use Pictures Another way to break up text is. Graphics and images are appealing and keep viewers interested. Returning to the example in the first stage, youre and if youre writing a post about a award your restaurant received using key words that are targeted for this , definitely include pictures of the award in the article! Post pictures of even a party or the award ceremony to celebrate the winners. Use a stock photo rather than not adding any picture in any way, if you dont have any pictures to add. Remember also that properly tagging your images with keywords can help boost the SEO of the post to which they belong. Pictures have the capacity to position on Google. Set expectations Dont expect blog success overnight. Results will take some time. Business blogs will help convert more traffic into leads almost instantly since they allow a company owner to show off their knowledge and experience. This doesnt imply working for you or that blogging isnt right. Follow the following blogging best practices for your businesss blog and you need to see success! For help download our free guide below: This post was published and updated July 6, 2018.
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You know that writing blog articles is half the struggle, if you use blogging to promote your business. Knowing if to post them may make all the difference and how to title them, talk about them ignored, commented on and read. The Colossal Content Marketing Report recently analyzed 1.16 million articles from 4,618 blogs by publishers including content marketers, people and media companies. When Should You Post In case youre posting on weekdays, for example 87% of the blog posts in the analysis, you might want to rethink your strategy. Websites posted on weekends really got societal shares. Saturdays were the top afternoon for sharing: Even though just 6.3% of articles in the study were printed on Saturdays, these articles got 18% of social shares. To 6 p.m. Eastern time), most involvement with and social sharing of posts happened after hoursfrom 9 p.m. to midnight Eastern, with a major spike in 10 to 11 p.m. Takeaway: Attempt scheduling some posts for sharing or weekends posts on social media afterwards at night rather than during business hours. Social sharing dropped drastically, once post titles went beyond 60 characters, however. Should you ask a question in your post names Survey says Yeswhile 95 percent of blog post titles didnt include a question mark, those who did received almost two times as many shares that are social as the average. Keep in mind that posts with two or more question marks had the least amount of shares. Takeaway: When you name blog articles, start looking for a middle ground. Dont go overboard, although questions spark curiosity. And dont capitalize like a tween girl.
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Want more tips to market your business Register for the Web.com Small Business Forum Online. Being a member of the Small Business Forum enables you get to learn other business owners, comment on our articles, to ask questions about internet marketing and receive exceptional offers from our partners on business services. Word Press is a CMS effective at building about any type of Website and has been around for a while you'd want. With that said, Word Press began as a platform for blogging. You can see many of its ancient influences are present, although the CMS has grown a huge amount since its beginning. Theyre just part of this Word Press site as whole while contemporary Word Press websites often contain blogs. Blogs are added on so frequently that they are regarded as an afterthought when it is time to set them in. We also need to caution people about slapping them hastily or using blogs badly while we strongly recommend a site for most sites. Below, we examine some criteria and suggestions to ensure your Word Press blog is a source which we want to read. If youre likely to read the entire article based on its ease of studying readability Determines Retention When you take a look at a blog post, you can tell. We dont remain on those pages for at least a couple paragraphs, even if that unless that articles is amazing! Its isnt combating your layout when putting together your site. Below are tips to maintain your blog legibility Use fonts.