Awareness

Today, I turned off auto renew for a domain I have owned for five years. It was a business domain that I never started. I had a “coming soon” landing page and I still have an unpublished Facebook page. Thankfully, I turned off GSuite as soon as it became paid. I never created anything of value associated to that business idea. I registered it on a whim, with a friend, and we had a few brainstorming sessions but neither of us was serious enough to give our time and energy towards it. So, the idea died without any pain or struggle and therein lies my lesson — don’t put the cart before the horse.

I felt a tinge of shame thinking about my weaknesses that this highlights — (1) not having the maturity to see reality, (2) conflating itch with passion, (3) trying to create a company before creating a product, (4) wasting time by not fully understanding the why, and (5) drifting instead of anchoring on life goals.

This was a pet project but lack of time was certainly not a reason why I didn’t aggressively pursue it. I executed on other personal and professional goals in the last five years, most of which gave desired results. I’ve come to believe that I didn’t want it seriously enough to grind after it. My partner had other priorities and that didn’t help either. I’ve moved on since and giving away the domain is a closure for me. Will I try to rekindle the ambition underlying this half baked initiative — likely not, at least not in the same form.

//todo expand on the weaknesses