The Freakshow State

From a paper journal entry dated August 3, 2017

On a plane. Thumbing through NY Times magazine. See an ad.

There's a chick in an infinity pool looking longingly out at the turquoise ocean. A palm tree. No coconuts.

Simple, stark, white copy proclaims:

“Give normal a few days off.”

Awwww! I think. So nice.

Look at the bottom of the page:

“visitflorida.com”

All of a sudden “give normal a few days off” has an entirely different meaning. If you've ever lived in Florida you know exactly what I mean.