I want this book to be a documentation of all the models that I form in my own head. I am a big fan of a man named Ludwig Wittgenstein, and outlining his philosophy is a good place to start in terms of describing why I am writing this book. His first big idea as written in Tractatus Logico-Philosophicus was that we use language to trigger images in the minds of others. This idea hit me hard, and my rationalisation of it went to evolutionary biology. Images allow for far more information than do words. There’s a reason we use the saying “a picture paints a thousand words” or whatever it is. Images are more primal, deeper within our brains. Images are things that we learned to process far earlier in our evolutionary cycle than words. Words themselves are more like abstractions or representations of the images that we see around us. We saw and sensed the world around us far earlier than we abstracted it with arbitrary audible utterances and lines upon a page. This is the reason why Wittgenstein was right, in a far deeper sense than he perhaps ever knew. Language does trigger images in the mind because that’s language’s only real purpose. What other function, at its core, was language ever supposed to serve? In the early days of language, it was utterances to one another and stone carvings on a wall. They served to describe something about the world, to represent some real concept, to trigger than concept (or image) in the mind of another.
I feel as though I should define the word “image” – I don’t mean a 2D image. Instead, I mean the concepts that our eyes can see. Perhaps “reality” is a better word here. This kind of self-commentary is something you will get used to – it’s a distinct part of my writing style. In order to be critical of the world, we must first be critical of ourselves. I seem to have the ability to do this in real time with more ease than most others, and I build it into my writing.
A good example of this image-triggering language is evident in fiction novels. I expect that you have read a few fiction novels, even as a child. I expect that you developed a scene within your own mind. An idea of what the setting looked like, what it felt like. It was likely based on some version of an existing reality, but it could have been some more imaginative scene. The best novels on Earth are those with the best imagery – perhaps that’s why they get turned into movies – or maybe it’s just for the money.
We don’t even need to go to novels in order to find this imagery. I would bet that you have encountered the following scenario once before. Your friend is telling some story or recounting some event and you are picturing it within your mind’s eye. You have made some assumption about the story or event that they are talking about. They say something inconsistent with those assumptions – that the thing happened in a different place, at a different time etc. Your response is something along the lines of “ohhh, I was picturing it like ”. That’s precisely the imagery to which Wittgenstein refers.
So, Ludwig Wittgenstein said that language triggers images in the mind. How does that relate to this book? The models that I explore in this book aim to trigger images in the minds of the reader. By creating these models, I am attempting to not only trigger the images, but provide the images as they exist in my mind. If they fulfil their function, they will allow people to understand concepts about the world that would otherwise be inaccessible. Our world is complex, and those who apparently understand it best seem to use complex language that prohibits the casual reader from properly understanding themselves. My aim in this book is to use a combination of simple language and imagery to explain complex topics. This seems to be some strange mix between the aforementioned Wittgenstein and George Orwell.
Orwell was uninterested in the academic class. He preferred to spend his time in pubs in the North of England. He preferred to talk to real people. In his essay ‘Politics and the English Language’ he explored how much of what writers write is complete bullshit. The labels they use, the unnecessary complex language and the inaccessibility of their writing makes them essentially useless to society. I will explore this concept more in the chapter about ideologies, but it’s an important aspect of my writing so I will explore it here, too.
This relates to Wittgenstein’s idea of language triggering images in the mind. It speaks to the arbitrary nature of language. I like cats, so they will be my example here. The word ‘cat’ is not in any way related to the concept of a cat. It’s arbitrary. It could be replaced with the letters ‘fuck’ and be pronounced ‘shit’. If we all agree on the fact that when we write ‘fuck’ or say ‘shit’ we mean the domesticated animal with whiskers and pointy ears, that wouldn’t strike us as weird or bizarre. What relation really is there between the noises you make with your mouth and the shape of the ink on the page? None. There’s no relationship between the noises, the ink shapes and the real world concept – it’s all based on some agreed-upon meaning. If we agree that the word ‘cat’ (as written and spoken) represents the real world concept of cat, then it will trigger that image in our mind and we can use it to communicate. The purpose of this paragraph is to nail the point that the concept of language is based on agreed meaning – remember that, it’s important.
Orwell’s idea was very similar. If you are using words which do not have an agreed upon meaning, you are not communicating. You might be speaking or writing, but you aren’t communicating. This is why academics frustrated Orwell so much – they would speak to each other in these academic terms that a working man would never understand. They were in a bubble, and Orwell saw through it. These academic terms had no agreed upon meaning in society, so Orwell saw them as useless. I agree with him completely, which is why I am trying to write this book in the most accessible way possible.
There are modern writers who do an outstanding job of writing in a way which is accessible and easily understood. Noam Chomsky is a name that springs to mind. His works compiled from his countless speeches and interviews, are extremely accessible. His academic writing is less accessible, but it served its own purpose in proving his theories. In terms of economics, Yanis Varoufakis is the first communicator that comes to mind. His book ‘Talking to My Daughter’ should be required reading for any high school student, and yet the concepts are ones which seem to escape many college graduates. In the area of self-help, the best communicator I’ve encountered is Tony Robbins – his writing style is more accessible than any other. These strong communicators are rare. Too often the best minds in the most important topics on Earth are stuck in the academic bubble. There are exceptions, and they are precious.
The combination of Wittgenstein and Orwell is the basis for my communication style. Triggering images in the minds of the reader using accessible language. I think this is the best way for me to access the greatest number of people with the most important subjects. I think that’s enough preamble, so let’s get into the concepts themselves.
First, I will go through each one quickly to give you a rough picture of the kinds of things we are covering in this book. Then, we can get into the chapters and explain each topic in depth. Here we go.
Before we do that, I want to note how this book is structured on a macro level. The two big ideas on which I base much of my life are as follows: prolonging the existence of society and reducing the suffering of the individual. That is precisely how this book is structured. The first half is focused on modelling society and building a better one. We then have an important transition chapter which focuses on the individual’s role in society. The second half is focused on the individual, their beliefs and their relationships. Let’s get into a short summary of the chapters.
The first model that I want to discuss is a power model. This plots out the different power bases, or characters, that are at play in the world as it exists today. The four characters are the media, the corporations, the government and the people. I have made links going between each of these four characters and attempted to describe the power relationship that flows between them. This is represented in this diagram.
Here, we can see the different relations between the characters. In the chapter about this power model, I will go through each of these relationships. I will also explore how they might best be manipulated to create the ideal society for the majority of people – a democratic society.
Much of the first half of this book will be focused on this power model, its different variations across the world and better versions of this power model that could exist in an ideal society. First, I will explore it in general to give you a good idea of how it works. Next, we will travel to the United States to explore how the power model exists in the “home of freedom”. We will then look at how China can be modelled, and the different advantages and disadvantages of these two methods of governing. I will finish with an ideal power model and what that might look like – that’s the fun part.
Within this power model is another model which is not my own – and this is the next model which I’ll address in this book – the propaganda model. This is a mechanism by which to understand the machine that is the media. This is the only model that I’ll explore in this book that I have not created myself so, from the outset, I encourage you to read the book Manufacturing Consent. Written by Noam Chomsky and Edward S. Herman, it explores the propaganda model and proceeds to use evidence to prove that it is accurate. In this book, I will explore the propaganda model in my own way, using modern Australian examples. I will also address the closing window of technology companies and the opportunity that our society has to address this media problem at this moment in time.
After exploring the propaganda model, we get stuck into economics. I’ll spend one chapter exploring the models of free market economics and Keynesian economics. I will be using the power model to describe the implications of these systems on the structure of society and how it affects individuals themselves. I will then move on to Marxian economics and explain how that might work if we were to adopt the policies that Marxian economists propose. “Marxian” is a term that I use very reluctantly and only because that is how they refer to themselves, but I will provide a rugged definition of that word at the beginning of that chapter. My reluctance to use the term “Marxian” brings us to the next model that I will introduce.
This is one which describes personal opinions. It is a spherical model, which has this general outline:
This model describes how personal opinions are made and explores the dangers of ideological thinking. It seems that we all have very similar core values. Those core values inform our policy opinions, but those policy opinions can be taken in infinitely many directions, hence the circular nature. Ideology seems to be an abstraction of those policy opinions which reflect some absolute that a person is unable to abandon. These ideologies tend to create bubbles of thinking and, once established, it seems very difficult to get back down into the policies. While explaining this structure, I will explore where we should aim to base our discussion and where breakdowns in communication seem to occur.
To segue from this personal opinion and ideology model, we explore a religious belief model. This is one type of ideological belief and with this model, I describe it in some visual sense. There seems to be three main absolutes within religious thought. First, that God exists. Second, that some text is the word of said God. Third, that the individual’s interpretation is correct. I use the concept of a platform, with different buckets and windows from those buckets looking out into the world to describe these different absolutes. In this chapter, I will also define science as opposed to religion and explain why I think science is better. There is plenty of nuance to this argument with advantages and disadvantages on both sides, and I hope to reflect that in my writing.
For the final two chapters, I will be exploring relationships. At the end of a relationship, it’s a hard time. After the end of my last relationship, being me, I tried to model the emotions I was going through. This is my way of figuring out the world and understand what is going on inside my head. I came up with two main models (and a graph) that described how it felt. Those models are what I will discuss in the final two chapters. The first is based on two plants growing next to each other, and what happens as they grow together and when they are torn apart. The second is based on a person standing on one leg and leaning on the other. The two models are very much related to each other, but the pairing helped me to describe what I was going through. Hopefully it will help you if you ever need that visualisation, or even to help others going through something that you might find difficult to understand.
A final note on this introduction: there seems to be a general feeling amongst a majority of the population that the world cannot be changed. I have always disagreed with that premise. The John Mayer song “Waiting on the World to Change” always annoyed me. Come on, John. You’re going to be waiting a long time if you don’t wake up, get up, and at least try to change it yourself. That’s what I aim to do with this book: present ideas that will change the world, even in some small way.