This not some insightful, thought-out post (nice title though, eh?). Just thoughts.
Despite Zuckerberg's Meta (and it is HIS Meta – no one else has a say) losing 70%+ market value in a year, mostly in 2022 (re: The Zine Around The Corner Issue 11), and the entire online advertising market being consumed by TikTok, to the demise of Google (Alphabet), YouTube (Alphabet), of course Facebook, Amazon, et al., as well as Twitter being bought by one of the world's biggest propagandists and racists (he was once an “innocent household name” for a long time, but when thinking about it, so was Donald Trump) – everything that is pursued and put forward by an individual who has a net worth of 10+ figures seems to be failing miserably.
How and why is this?
Hell if I know. I do not have a crystal ball, am not an economist, and in regards to reading/watching anything online that could provide insight into “the economy” is essentially just hot takes on particular stock market activity. What some call (in fact, teach in university) “the economy” is nothing more than what I call “market studies”. So to get any type of clarity on “what is effecting what” is impossible. Big co's need big money, big money go away, go away big co's, too.
Adding to this, is the aforementioned presence of TikTok in the Western world. Most TikTok users (not customers, mind you) are in the West, and most advertisement and marketing dollars for the West have to go where the people are. To do so, they must pay to advertise on TikTok. TikTok is a company based in China, very little of any of that money stays within, nor benefits, Western shores. So (in a way) the ever-flowing “Big Bro Tech Economy” of the ebb and flow of users, user data, advertising dollars, marketing campaigns, etc. have been completely wiped away from what has been for the past 20+ years. Nary a few flagship tech co's (ones with widespread, sincerely useful infrastructural contributions (to the Web, as well as the field of Computer Science)) will stand a chance of “surviving” modern economic times.
as you were
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