Von Hotel Copywriting Company

A good email marketing strategy personalizes guest experiences and can potentially up-sell existing customers.

By becoming a trusted authority, you’ll have more satisfied guests and in turn, get excellent reviews.

The rewards of hotel email marketing are:

• Reaching a bigger audience • Promoting specials and deals • Increasing sales • Keeping in touch with guests • Building trust and relationships

Reap the rewards with these 3 emails:

Confirmation Emails

With 52% of leisure travelers booking directly through OTA’s, personalize and potentially up-sell or cross-sell your new guest by sending a confirmation email right after the booking.

Your email needs to include the dates booked, room type, special accommodations requested, your address, and any other relevant details they need for their stay.

Include links directly to your brand.com website and market additional services such as spa treatments, early check-in, room upgrade options, etc.

Pre-arrival Emails

Provide a 5-star experience before guests even arrive.

Pre-arrival emails (welcome emails) help get your new guest amped up about their stay. This email helps build guest satisfaction and starts cementing relationships.

Reconfirm the dates of their stay, special accommodations, etc., and include any events that are going on, local restaurant recommendations, your hotel map, and more.

A couple of questions you might want to ask are:

Will you need self-check-in or late arrival? We’ve got you covered.

Is there anything else you need during your stay with us? Let us know!

Of all emails, pre-arrival emails on average have 50-70% open rates.

Post-departure Feedback Emails

Guest data is king. Without it, you’re not sending relevant and targeted information to the right guest at the right time. According to an IHG Hotels & Resorts’ voco hotel global survey, 78% of travelers see high-quality service as a top priority.

Most guests EXPECT a personalized hotel experience.

Build better guest profiles by sending a “How was your stay?” email within 3 days after departure. Collect this data to tailor your email marketing to that specific guest for future stays and to understand your overall market’s preferences and needs.

Some questions to ask are:

What was the best part of your stay with us?

How was your experience with our staff? Were they attentive and friendly?

Tell us, was there anything that could have made your stay even better?

Properties that don’t send post-departure emails can miss out on getting repeat guests and brand ambassadors.

The Results Are In

A successful email strategy doesn’t end after the feedback email. It’s important to send highly relevant marketing emails to remind your guests of the amazing experience they had at your hotel and get the next booking!

About

Hi, I’m Michelle Von. I have over a decade of working with large property management companies. My passion? I love working with clients to grow their online presence while focusing on content.