Digital marketers have to use different platforms, strategies, and tools to make sure that they are staying ahead of the curve.

Here, we examine some key differences between Google Ads and Display, and Video 360. Which works the best for your next ad campaign?

What are the differences in terms of reach, targeting, and additional creative features?

How does bidding/payment work on each platform, and what data do you have access to?

How much control do you have? Both platforms can lead to a positive ROI, but we break things down into a bit more detail here. Check it out:

Did you know? Most marketers aren’t properly defining their alert settings, likely because they’re confused or intimidated by Google Analytics alerts.

If that’s you, know you’re not alone.

Instead of struggling with trial and error, learn how to work smarter not harder with our step-by-step guide to managing alerts in Google Analytics.

You’ll never miss an important spike in your data again by setting up customized alert settings. We will also show you how to block out the unnecessary noise, like false alarms.

You’ll feel more confident than ever in your website’s health. And anyone can do this, we promise.

#6 Things You Need to Know About Custom Alerts in Google Analytics

Most digital marketers know that you can set up custom alerts in Google Analytics. But barely 10% do. Why?

Custom alerts are difficult to use and have poor functionality. Most marketers don’t use them because they don’t do anything to make their lives easier.

Here are 6 reasons why.

  1. You have to manually specify every alert

I’ve seen a list of 55 valuable custom alerts for Google Analytics, and each one had to be manually defined…

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