Digital marketers have to use different platforms, strategies, and tools to make sure that they are staying ahead of the curve.
Here, we examine some key differences between Google Ads and Display, and Video 360. Which works the best for your next ad campaign?
What are the differences in terms of reach, targeting, and additional creative features?
How does bidding/payment work on each platform, and what data do you have access to?
How much control do you have? Both platforms can lead to a positive ROI, but we break things down into a bit more detail here. Check it out: https://yetpulse.com/articles/google-ads-vs-display-and-video-360/