Manicure Service Market to Reach USD 19.4 Billion by 2032 – Growing Focus on Grooming, Fashion, and Self-Care Fuels Growth
The global manicure service market is expanding steadily, driven by rising beauty awareness, self-care habits, and social media trends. In 2024, the market is valued at around USD 11.3 billion and is expected to reach USD 19.4 billion by 2032, growing at a compound annual growth rate (CAGR) of 6.8%. More people are visiting salons and nail bars for stylish, hygienic, and relaxing nail care experiences.
A manicure is a cosmetic beauty treatment for fingernails and hands. It includes nail shaping, cuticle care, hand massage, and nail polish application. Popular services also include gel nails, acrylic extensions, nail art, and spa manicures.
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The demand for manicure services is growing due to increasing interest in personal grooming, especially among working professionals, young adults, and beauty-conscious consumers. Social media platforms like Instagram and TikTok play a big role by showcasing nail art trends and inspiring people to try new looks.
Hygiene and wellness are also important factors. Salons are now focusing on clean, safe, and high-quality services using non-toxic products and tools. Many customers prefer organic and cruelty-free nail polishes that are free from harmful chemicals.
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North America and Europe are major markets for manicure services, led by countries like the U.S., UK, France, and Germany. The Asia-Pacific region is also growing rapidly, especially in China, Japan, South Korea, and India, where nail salons are popular among young and urban populations.
Key market segments include:
By Service Type: Basic manicure, gel manicure, acrylic nails, nail art, spa manicure By Customer Type: Women, men, teenagers By Distribution: Nail salons, beauty parlors, spas, at-home services Top players in the market include salon chains and beauty service providers such as Regal Nails, Drybar, Glosslab, and local boutique salons. Mobile and on-demand beauty apps offering home manicure services are also gaining popularity.
Challenges in the market include high competition, seasonal demand changes, and the need for skilled technicians. However, the market continues to grow as more people invest in appearance, relaxation, and professional grooming.
The future of the manicure service market looks colorful and creative. As trends in nail fashion evolve and consumers look for safe and stylish options, manicure services are expected to remain a regular part of beauty routines worldwide.
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