Note: This was a group project written for a class.
Shoe Dog, by Phil Knight, is a memoir about how he created the iconic brand Nike. The book begins in 1962 when Phil Knight came up with his “Crazy Idea.” Knight observed that Japanese cameras made deep cuts into the camera market, which the Germans dominated, and he had the Crazy Idea that Japanese running shoes could do something similar. This paper will cover Phil Knight's uses of macromanagement, futures contracts, continuous innovation, job rotation, and transferable skills to make his Crazy Idea come true and assess how these business practices apply to Amazon.
Individuals always try to discover who they are. The ancients figured the stars or bodily fluids ascribed personality traits. Today, we figure personality is a combination of biology, culture, and experience. While some still look to the stars, most people use personality tests for fun and self-discovery. Organizations are also interested in personality tests to screen potential employees.
That does not mean the business world has a unified stance and perfect implementation of these tests. There are various stances on various questions, like what kinds of personality tests to use and if HR departments should use personality tests at all. A meaningful discussion about personality testing is occurring, and it is far more consequential than Saturn being in retrograde.
What is it like when I examine my writing? Great question, but describing the creation process must come first. A fictional story is like a sandwich to me. I like some ingredients so much that they compel me to put them together. When I finish the creation process, I consume the sandwich partially, feel satisfied, and put the rest away.
That is not all I like to make; I like to write essays. I envision myself as a savior. I hear an incorrect idea or contentious topic; I feel it is my sacred duty to bring clarity. An essay becomes a sword crafted for my grand venture against confusion and ignorance. I rush to smith blades from the finest metals with the hottest heat my forge can manage. Sometimes I finish the sword, and sometimes I do not. Either way, the sword is put away for future campaigns I assure myself will come.