
What is On-Demand Liquidity?
Ripple Labs has been carving out a name for itself as a trendsetter in the fin-tech industry over the past few years. The organization has particularly focused on providing enterprise blockchain solutions, thus demonstrating the use of decentralized ledger technology to improve traditional systems. One of Ripple’s ideal offerings is On-Demand Liquidity, which was initially announced in 2018.

On-Demand Liquidity is a solution that Ripple developed to facilitate cross-border payments without pre-funding. The latter refers to a situation where one of the parties involved in the transactions is required to make a cash deposit to facilitate a transfer of funds before they are cleared. The pre-funded amount covers the net transactions involved in the process.
How On-Demand Liquidity works
The use of pre-funding adds to the overall cost of the transactions making cross-border transactions more expensive. Ripple aimed to come up with a solution that would not only reduce the cost but also facilitate the transactions more efficiently. The concept behind On-Demand Liquidity is rather simple, and it is made possible by XRP, which is one of the most popular digital currencies that exist today.
Picture a situation where one bank needs to send money to another bank but without using solutions such as Swift. They instead opt to use the Liquidity On-Demand, which works by leveraging XRP. Money from the sender is received by the system, converted into XRP, which is then sent to the recipient. The process can be summed up as the buying and selling of XRP within a system to create liquidity in response to the demand within the remittance segment.
The whole concept of On-Demand Liquidity is therefore centered on using XRP as a utility token. The goal is to achieve faster transactions at a cheaper cost compared to pre-funding. This approach is ideal for cross border remittance, but it can also be used in peer-to-peer services, e-commerce, and micropayments.

Ripple rebrands xCurrent and xRapid
If you are familiar with Ripple and its offerings, then you probably know that it had two major offerings, namely xCurrent and xRapid. The latter was based on the use of XRP to facilitate transactions while the former was developed to facilitate transactions through Ripplenet but without the use of digital currencies. Both heavily target the banking and remittance industries, but xCurrent was particularly suited for the banking sector.
There were some concerns about these services a few weeks ago after Ripple decided to remove any of their mentions from its website. However, the organization later revealed that they were removed as part of its rebranding efforts. xCurrent and a similar service called xVia have been packaged as the RippleNet while xRapid will be known as On-Demand liquidity. It makes more sense to use an XRP-based system to achieve On-Demand Liquidity.
Ripple’s rebranded services
Ripple also revealed that the rebrand does not mean that there new solutions and that they will not affect the clients that had already subscribed before the redesign. If you are wondering why XRP is the digital currency used in On-Demand Liquidity as opposed to any other cryptocurrency, it is because RippleNet and XRP are designed with the utility approach in mind. Also, XRP is the native token of the RippleNet.
The recent rebranding efforts highlight Ripple’s agenda to focus heavily on creating a strong payments network and its commitment towards innovation in the fintech space. This is in preparation for the growing demand for blockchain-based services, especially from the financial sector, which is coincidentally the biggest segment to benefit from blockchain technology. Ripple’s enterprise blockchain solutions make it an ideal partner for financial institutions, including banks and remittance companies that want to improve their offerings.
Ripple's offerings, especially through On-Demand Liquidity, currently offer levels of efficiency that have never been experienced before in terms of transaction speed and lower costs. Cross-remittance has traditionally been slow that it takes hours and even days for the money to be credited in the recipient's account finally. Meanwhile, On-Demand cuts down the transaction time to minutes and even seconds. This is why the demand for the blockchain startup’s services has been on the rise.

Despite the proven success of the blockchain approach, there is no denying that there are still concerns about cryptocurrencies. Many traditional finance companies are still skeptic about cryptocurrencies, especially due to their decentralized nature and the lack of a standardized regulatory system for digital currencies. Thus the reluctance for many to use s system that is powered by a cryptocurrency.
On-Demand Liquidity does not actually require any client using the XRP-powered remittance service because the digital currency is used in the system, and transactions are so fast that there is really no need to hold on to XRP. This kind of application of XRP as a token that facilitates the transactions is not only clever, but it also eliminates some of the concerns that traditional finance companies may have regarding the use of a cryptocurrency.
Ripple is one of the companies that have so far embraced the cryptocurrency and blockchain world. It is also arguably one of the firms at the helm of crypto and blockchain-based developments that have the potential to change or improve service delivery in many industries. So far, numerous companies, including MoneyGram and goLance, have adopted Ripple's solutions.
The role of consumer demand in pushing the boundaries of innovation
GoLance CEO Michael Brooks explained that businesses or companies are growing more inclined to try out services such as On-Demand Liquidity. This is because companies have to innovate or adopt technology and services that improve their offerings based on consumer demand. In this case, consumers want faster and cheaper banking and remittance services, thus forcing financial institutions to look for the best solutions that will allow them to respond to consumer needs.
It is now apparent that liquidity is of major importance in improving cross border remittance. It can drastically help to trim down the time and costs that it takes to complete a cross border transaction. This is why the XRP-based solution provided by Ripple through its On-Demand Liquidity service is currently an attractive option for any remittance firm and banking institution that is open to new ideas and technologies.
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There's something very strange about the world today driven by Contrarian fallacies that are doomed to fail. We are in the midst of countless bubbles that continue to grow despite their fundamentals being grossly off. The global population is addicted to debt and at the end of the day cash is KING.
Quantitative easing is occurring at unprecedented levels to alleviate liquidity issues in the currency market, but eventually the printing will stop, the crutches we have built our debt laden society will fall out from under us and the market will demand their liquidity.
Enter stage left...Ripple's On Demand Liquidity, our savior, our new KING. The digital future is here. The inevitable has begun. Our time is now!