gFam vs monetization

Hi everyone!

On the weekend we found ourselves watching Mark Rober's extremely excellent video Glitter Bomb 3.0 vs Porch Pirates:

It's an incredible video and a fascinating watch... but around both the 6:40 mark and the 21 minute mark we got really sad...

Mark Rober is an incredible content creator, his videos take hundreds of hours to create. This glitter bomb video had him create 6 devices, employ crew to follow them around, cameras everywhere. It must have taken days just to compile all the footage and edit, let alone record it all.

We got sad at the 6:40 timestamp because Mark said that after 10 years of being a YouTuber, he's finally got some merch out and then at the 21 minute point in the video, he described a beginner engineering course it's taken him a year to develop.

Don't get us wrong, we think his hoodie is dope and totally up there in the list of Hoodies We'd Love to Wear...


The problem is, why has Mark Rober, a creator whose videos have gotten 110 million, 85 million, 75 million, etc views felt the need to monetize after 10 years.

It could totally be that after 10 years and a list of absolutely endearing and hilarious videos he's built up a big enough audience to take advantage to these monetization pursuits.... or it's equally likely that YouTube either doesn't pay enough in ad-revenue, or doesn't pay enough consistently in ad-revenue to support the time and expense he puts into his videos.

There are a lot of pitfalls with being a successful YouTuber; everyone wants a piece of that ad-revenue, and I'm sure as soon as Mark published his video, hundreds or thousands of other creators downloaded it and uploaded it to YouTube and every other social media platform to try and get their own lazy share of those views. Add in the frivolous copyright right strikes and DMCA claims that can siphon revenue away in those critical early hours until YouTube itself clears them. Or YouTube demonetizing a video for either legitimate or mistaken concerns. Some creators like PewDiePie can just make a new video the next day, but other creators like Mark Rober only publish a video every couple months because of the effort that goes into each one...

If you search terms like 'How to make money blogging' or 'How to make money on social media'...



... you'll find lots of extra things to do that take you away from creating content. Design merch, create courses, sell brands, review products, feature ads, create content just for Patreon, etc etc.

Every single one of these monetization strategies transforms the thing you love doing; creating content, into merely an avenue to draw people in so you can sell them something. Every single one of these monetization strategies distracts away from your content.

We have no doubt Mark's creative engineering course might change some people's lives...


... but we're also sure that Mark sunk huge amounts of time into setting this up, and it was likely very tedious at times. Like any product, it's also a gamble... if you never sell enough enrollments to offset the time/effort/money it took to develop the course, then you've lost money. Suddenly as a creator you need to consider the opportunity cost of your energy.


Instead of spending their time on distracting monetization strategies, creators can either add their content directly into gFam or provide a link to their content in gFam.


Their audience can then actively and directly encourage/reward the content they love with tips, or passively reward ALL their favourite creators with a $5 monthly Coil subscription that then pays the creators in microtransactions for the time spent enjoying their content.

We totally understand that as internet citizens need to undergo a bit of a cultural shift, we can't enjoy content for free anymore. We either pay for it with interruptions, distractions or constantly wondering if our favourite creators truly love a product or service, or are being paid to love a product or service... or we pay the creators directly for the entertainment and information they provide.

As a consumer on gFam, it's so much easier to spend 50 cents on great content than $55 on a hoodie or $249 on a course to support a great creator.

As a creator on gFam, you can just concentrate on your passion and not worry about all the other stuff... a point made wonderfully by Multi-Passionate Creative RileyQ back in October...


If you have any questions about gFam, feel free to contact us, we're super friendly and obviously super excited to talk about all things gFam. You can even just click on the below tweet and reply if that's easiest...

Thanks for reading!