Eimi Fukada
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Since debuting with SOD in 2018, Eimi Fukada has rapidly cemented herself as a digital-native AV star. By combining her work as an adult performer with influencer activities, she showcases a new kind of “self-branding.” Through cosmetic surgery, she has aligned her features with Western beauty ideals, while routinely sharing humor, memes, and direct fan interaction on Twitter and TikTok—often far removed from AV. This crossover style of engagement expanded her fanbase among the global MZ generation, transforming her from a simple adult actress into a fully “platform-optimized human.”
However, this kind of strategic positioning revealed a gap between her image and the core of AV performance. The AV genre demands *reality-based sexual affect* and a *physical storytelling*. In Fukada’s later works, however, it was her influencer-style persona that became more prominent. It was as if a popular YouTuber briefly dabbling in AV— the striking presence she had at her debut gradually faded away.