American businessman Sam Walton says: “There is only one boss, the customer. He can fire everyone in the company from the chairman of the board of directors to the youngest employee in the company, simply by spending his money elsewhere.” This matter, despite its cruelty, is completely realistic. Everything revolves around satisfying customers' needs at work, as they are the main source of profit for the company.

That is why the economic conference chose to recommend the skill of directing services within the group of future skills that were nominated by a group of the most important recruiting officials in major companies around the world, due to the value of this skill and its impact on the success of its owners at work.

Skill directing services

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Service orientation can be defined as designing and providing the best service to customers by interacting with them and knowing their needs to develop what is provided to suit what they want. Sometimes this includes trying to anticipate these needs before they arise and working to provide them.

Companies see this as a good opportunity to retain their existing customers. It is easier for them to keep the already existing customer happy, rather than the effort spent in marketing and spending to reach new customers. This does not mean that companies will stop marketing, but rather it is seen in terms of the final cost of customer acquisition.

The benefit of skill in directing services to companies can be summed up in the following reasons:

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1- The proliferation of service-based businesses in developed economies, and thus the growth in their size, means that companies that want to continue to provide their work successfully must have the ability to direct services to the public adequately.

2- When you know exactly how you can satisfy the customer, he will have a great desire to repeat the purchase. The possibility of maintaining it increases, to the point that it can reach to become a lifetime customer. Remember that this requires constant effort from you all the time, as customer satisfaction for a long time does not necessarily mean that it will remain so throughout a lifetime. Still, rather it depends on your persistence in trying to satisfy him.

3- Providing services and directing them to customers in an appropriate manner is one of the easy ways to create a competitive advantage for your company from the rest of the competitors, as this may be the reason that leads customers to choose you without the rest. Therefore it is difficult for them to make any change and choose others due to feeling satisfied.

How can you develop the skill of directing services?

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The skill of directing services is, in the end, a skill that you can work to develop and improve through a specific methodology. It helps you understand your customers in the best way and provides you with appropriate ways to improve the services you provide. You can develop the skill in the following ways:

1- Thinking about existing customers: Since everything revolves around your customers, you should think about the ways that will make your service better for them, what are the pain points that they suffer from and are still not able to cover them in what you offer them, and how you can develop the service So that you reach the highest degree of satisfaction.

You can take advantage of the data within the company and sales reports, and find out, for example, the most times when people accept to buy, any notes recorded about sales, in short, all the information that can help you to develop.

2- Review your method constantly from customer opinions: Of course, it is not limited to your personal research, but rather you must often take care to collect customer opinions completely honestly, to know what they find suitable and what they do not like, and what are their aspirations and needs for the future, You can use these opinions to develop your services.

3- Take advantage of great customer experiences: Think about the most prominent experiences of your customers. You can find these experiences through the most satisfied customers, understand why they led to this, and then try to invest them permanently in your business. This will lead to creating more customers with the same degree of satisfaction or close to it.

You can also invest the same experience in sharing it with customers. People love to know that wonderful experiences affect their buying decisions because content based on customer opinion seems more honest to them and is a determining factor in their buying decision.

4- Provide useful content to customers: Do not limit the matter to selling only, but always make sure to provide assistance and advice to them about what has been presented through the content, and make sure to offer useful advice to them. These tips bring customers closer to you because they see how you appreciate them and are keen to help them Through this content.

Always remember that everything at work revolves around customers because they are the main source for the continuity of your company at work, and therefore, whether you are an employee, manager, or even a company owner, acquiring the skill of directing services is indispensable for success, and this is what makes it among the skills of the future.

Thank's for reading

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