Web-Monetized Content: The Snowball Effect
Winter is upon us, both in the seasonal sense and in the digital asset sense. The so-called crypto-winter has reared it's ugly head for months on end, keeping the bulls at bay and turning away truck-loads of hungry, over-zealous retail investors. Despite the circumstances, there are those who choose to make the best of the situation. The builders within the crypto space see the glass as half full instead of half empty, a white-covered canvas yet to be painted, a beautiful pile of clay yet to be sculpted.
The age of Web Monetization has arrived, a proposed browser API that replaces the old, outdated version of the web ridden with annoying ads and eye-blocking paywalls every direction you turn. We now have the technology that enables a cleaner, more user-friendly internet browsing experience, causing people to freely engage without privacy intrusion or data point collection.
During the winter months here in Ohio, the snow gets dense which makes for excellent snowball formation. Oftentimes snowballs will keep children occupied for hours on end as they tirelessly work to create a mound of frozen rain behind their base, perched and ready for the ultimate showdown. When they are finished fighting and a particular side has been deemed the winner, it's time to move on to building snowmen.
Snowmen start out as tiny, microscopic flakes that quickly become much larger, stronger, boulder-like structures. Some choose to not even build a snowman and instead keep rolling the ball until it becomes life size. Granted, a lot of snow is required to accomplish this feat, but it is far from impossible.
Web-Monetized content, just like a snowball, starts out small for content creators. It starts with a blog article here or a small website there, then blossoms into something much bigger than which it started. The creator must keep building and growing their portfolio, just like children rolling their snowball along the ground until it reaches its desired dimensions.
A considerable difference between a physical snowball and Web-Monetized content is that Web-Monetized content is evergreen. Once it gets warm outside, a snowball melts, turning back into water and vanishing into mother earth. Content, on the other hand, that is evergreen means that its timeless, and, in the specific case of Web Monetization, it is content that never stops earning revenue.
Long after the snowball melts, Web-Monetized content continues to earn when subscribers view, even if it was published a week, a month, or a year ago. Here's where the snowball effect becomes prominent for content creators... Once you build up a considerable amount of content that is published on Coil or on a self-hosted, Web-Monetized site, content consumers will spend more time viewing each blog, video, or podcast simply because more exist.
Just like a child rolling a freezing cold ball across the yard, your content's reach, views, and revenue continue to grow as more gets published. Here's one more important nugget to swallow in regards to the snowball effect. Web Monetization is in it's infancy, and we are sitting at the forefront of a tech revolution. The number of content consumers will experience an exponential growth spurt over the next 5-10 years which has a direct effect on your evergreen content statistics.
So get started now, don't delay. If you've been thinking about starting a blog, a podcast, a video channel, don't procrastinate any further and start rolling that snowball along the ground. Today is the day to begin your journey so that 5-10 years from now you can look back at what you've accomplished and feel proud of the good work you did.
Already started publishing Web Monetized content? Way to go, keep it up. Moments of weakness will creep up that may cause you to slow down or halt altogether. What I'd suggest you do is spend time around other content creators who are on the same journey as you are. If you would like some guidance as to where to get started, feel free to reach out to me on Twitter.
Thank you for reading. Never give up and always believe.
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