What's the difference between SWOT and TOWS?
Most recently I've been trying to generate a Competitive Intelligence dashboard. In it, we want to provide dynamically and manually updated info on the competitive intelligence services of the team. As such, the controversial SWOT analysis was brought up as an option. Some people mentioned a TOWS analysis, and the battle of acronyms started. I then set myself to analyze: are these really useful and what's the difference?