After two years of pushing hard to grow into a large business, heavily investing (and losing) my savings along the way, early this year I scaled us back to a calm, profitable level we can sustain indefinitely. With a still mind now, I’m seeing a clear vision of how I want this business to run and grow going forward.


Since spring, I've been back and forth between my home of the last few years, northern Florida, and my home as a kid, northern Virginia. After a few more years in the South than I'd initially planned to stay, I finally started working on returning north to the comforting cold, falling leaves, and, well, seasons.

There's much to say about what I'm leaving behind (or not) in Florida, but today I'm thinking about the Publix grocery store I shopped at for basically my entire time there.