who is this?

I'm Matt Baer, and I built

Mastodon | Twitter | GitHub | Website


In late 2014 I was getting more concerned for my privacy both online and on my smartphone. I felt stifled, because I knew social media sites were analyzing my status updates and search engines were cataloging my searches. So I wanted to create an antidote for that feeling, and came up with

When I left school and entered the working world several years ago, I started to care less about becoming a millionaire and think more about problems in our world — especially when it comes to technology. I see companies like Facebook exploit our basic desire to communicate, and think there should be better options. I see Apple and Google encourage everyone to fondle glass slabs and think maybe we're losing something, even as we've gained “connectivity.”

I'm old enough to remember dialing up over AOL, but not old enough to have ever seen the pre-web internet. Sometimes I pine for the “wild west” days of the web where I grew up, when there was Geocities and AngelFire and Xanga, and it was nothing but weird, funky sites everywhere. I've watched the web grow out of that time of distributed creativity and exploration, shrinking into walled gardens where everyone inside is carefully surveilled.

But I don't think all is lost. I think we merely need to remember, codify, and implement our values in software now. I think we need to again see the importance of morals behind the software we use everyday, that shapes our lives and behaviors. We need ethical standards that make surveillance an unfruitful business model. We need everyday software that enables privacy, security, transparency, freedom, and democracy.

how? is, underneath everything, a proof of concept for this ideal software and web service. It makes money, but is driven by principles before profit. It seriously protects your privacy. I own 100% of the company and don't plan to ever sell it (or our users) off.

To get there, beyond its subscription model I'll be building more simple, useful products. They'll share the same ideals, focus, and care for the humans on the other end of the screen (you). Here's what's in development now:

Building more directly on, I'll launch these products too:

The goal is to eventually have a suite of products that all work well together, and form a sustainable business that can last. If you like these ideas, I'd encourage you to sign up for and subscribe for as little as $10/year — it's the best way to help us get there.

so what's your blog about?

Oh, yeah. I'll generally write about the problems I'm trying to solve (especially with regard to, how I solve them, and just general things I write that I end up liking.

can we chat?

Absolutely. Get in touch through the contact page; generally when you're “talking to” you're talking to me. If you have ideas, questions, or the desire to help out, I'd love to hear from you.

where can I read more?

I also write everything on these blogs: