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    <title>launch &amp;mdash; Matt</title>
    <link>https://write.as/matt/tag:launch</link>
    <description>Founder, [Musing Studio](https://musing.studio) / [Write.as](https://write.as).</description>
    <pubDate>Mon, 31 Aug 2026 09:49:03 +0000</pubDate>
    <item>
      <title>On Launching</title>
      <link>https://write.as/matt/on-launching?pk_campaign=rss-feed</link>
      <description>&lt;![CDATA[Leading up to the Write.as 2.0 soft launch I gathered feedback on what new features users wanted most through a quick survey. In return for their feedback, they got to reserve the Write.as username they wanted before everyone else. &#xA;&#xA;More than 70 people took the survey and registered a name before the #launch. And the ones that left an email address got an email last night letting them know they could finally log in.&#xA;&#xA;When you&#39;re building a product, milestones like this are great catalysts for more forward progress. When your work is finally out in the open, there&#39;s suddenly some urgency to everything you do. Write.as ran perfectly without updates for 11 months while I worked on the next iteration. I could take a break or defer a bugfix until later if I didn&#39;t feel like working on it at any given moment. And even when bugs were squashed, it wasn&#39;t as impactful as it is now, where each improvement brings real users a slightly more stable product.&#xA;&#xA;Next week we&#39;ll start spreading the word more outside of this group of users we already know like the product. I&#39;ll continue updating here (i.e. partly testing in disguise 😉) on our progress as we go.]]&gt;</description>
      <content:encoded><![CDATA[<p>Leading up to the <a href="https://write.as/matt/write-as-2-0">Write.as 2.0 soft launch</a> I gathered feedback on what new features users wanted most through a quick survey. In return for their feedback, they got to reserve the Write.as username they wanted before everyone else.</p>

<p>More than <strong>70</strong> people took the survey and registered a name before the <a href="https://write.as/matt/tag:launch" class="hashtag"><span>#</span><span class="p-category">launch</span></a>. And the ones that left an email address got an email last night letting them know they could finally log in.</p>

<p>When you&#39;re building a product, milestones like this are great catalysts for more forward progress. When your work is finally out in the open, there&#39;s suddenly some urgency to everything you do. Write.as ran perfectly without updates for 11 months while I worked on the next iteration. I could take a break or defer a bugfix until later if I didn&#39;t feel like working on it at any given moment. And even when bugs <em>were</em> squashed, it wasn&#39;t as impactful as it is now, where each improvement brings real users a slightly more stable product.</p>

<p>Next week we&#39;ll start spreading the word more outside of this group of users we already <em>know</em> like the product. I&#39;ll continue updating here (i.e. partly testing in disguise 😉) on our progress as we go.</p>
]]></content:encoded>
      <guid>https://write.as/matt/on-launching</guid>
      <pubDate>Fri, 10 Jun 2016 15:47:24 +0000</pubDate>
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