Smoking Outside the Box
They always tell you to “think outside the box,” as if having everyone focused on non-conformity will result in anything but a new variety of conformity. So much of life comes back to the mirror image, where we are staring at a representation of ourselves, and trying to change how it looks, despite everything happening in reverse since left is right and right left.
In the case of today's blends, some of this thinking worked out well by approaching the conventional with new eyes, as if looking beyond the mirror to a portrait or scene outside the window for inspiration. Up first is Boswell's Christmas Cookie, a (successful) attempt to make an aromatic for those family gatherings:
Summary: a vanilla-caramel aromatic with light spices that you can smoke in a roomful of people without many complaints.
The Cavendish dominates this blend with its soft velour-like smoke and gentle sweetness, with a light Burley and some Virginia playing a backing role and mostly swallowed up by the topping, which mostly presents a caramel or sugar flavor with a smattering of spices, perhaps cinammon and nutmeg, behind a wall of what tastes like rum and vanilla. Since this is one of the better aromatics of my acquaintance, it accompanied me on a test run out in the “real world,” where people commented that it smelled like a very gentle version of an old-type pipe. Boswell's deserves credit however for making an aromatic that burns cool and lacks the stinging tongue nip of most alcohol/sugar concoctions applied to tobacco, and I could see mixing this with some stout Burley to smoke throughout any family gathering or holiday.
For this test, I chose the hardest setting: the parking structure at one of the locations where I work, which is six stories of concrete ugliness filled with car exhaust. Rats run in the gaps designed into the building so it will expand and contract with the heat, and not only do we get periodic rodent berries falling among us, but the entire place has a wonderful stench of varmint urine in addition to the car flatus and lingering fast food smells from the open trash cans. It sounds like hell, but it really is a delightful place, because by exiling the smokers out here, The Management (always lobotomized by their fear of risk and desire to participate in whatever the trend of the moment seems to be in the industry magazines) created a place for the interesting people: the outliers, outsiders, outcasts, oddities, dissidents, and social dropouts, many of whom originate in that intersection of intelligence and non-compliance which produces almost all of the independent thought in the office.
To post yourself out here is to provoke wrinkled faces and pinched noses because the normies have to walk past us unruly smokers to get to the elevators and stairs, and since the only way to have power in this world is to gripe about something, they react to the smoke as if they were hit in the face with a rotting flesh club covered in AIDS and Ebola-Marburg. However, no scrunchy faces greeted Christmas Cookie. Instead, they all sort of looked wistful, a bit nostalgic, and perhaps slightly disappointed that this was not actually a sugar cookie. Underneath the flavorings, this is a straight-up Cavendish blend that utilizes a good deal of mellow Burley and some Virginia, which gives the second half of the bowl a comfortable feeling of regular pipe smoking. Again, the triumph here is that it does not have the plastic napalm attack of your regular aromatics.
On the other hand, another sample that was generously sent in by a reader, Seattle Pipe Club Mississippi River Special Reserve, did not strike me as particularly pleasant in room note or worth smoking. It is sweet, and has a strong but random flavor, which achieves the “garbage plate” effect where you have no idea what you're wolfing down but since it's all covered in barbecue sauce it tastes sweet-sour-spicy-gooey enough that you think you love it. This blend fell short of the hype as usual, even if all of the influencers gave it four stars, as usual:
Summary: another Scottish blend that achieves the “garbage plate” effect but no particular flavor.
These blends remind me of postmodern novels. They start with a worship of Dunhill “My Mixture 965,” then take it in an American direction by piling in more Burley and larger doses of bright Virginia and intermediate Virginia shades (orange, maybe Maryland). Then they press it together. Like the postmodern novel, the more high concepts you throw at a book, the more it becomes like having a committee write it, and you end up with a simple conclusion at the end of a rambling but varied and pluralistic discourse. Similarly, this blend starts out promising until you realize that you are smoking an Oriental rug knitted of random tobaccos, at which point you simply pick up some “My Mixture 965” or “Red Rapparee” instead.
When I was less experienced, I used to love a garbage plate, especially after about eight beers. Fast forward and I am not impressed by the beers, very few of which live up to Sam Smith Brown Ale or even Lone Pint Yellow Rose standards, and doubly not impressed by the garbage plate, which is an ideal product because it is both high-margin and utilitarian. High-margin means that they make it from cheap stuff, and utilitarian means that most of us say “yeah it's OK if you like that sort of thing I guess” when asked in a social setting what we think about it. A good garbage plate consists of all the stuff that is on the edge of going bad, cooked up with extra fat, acidic tomato sauce, sugars, seed oils, and salt, all of which turn cheap food into a cheap dish that reveals itself as expensive when you look at what you could have had with the money instead. I would feel kind of stupid paying the high prices for Seattle Pipe Club, G.L. Pease, Cascadia Pipe Company, John Cotton, Briar Works, or other mainstream artisanal boutique blends: in each case, you are getting a garbage plate of random flavors or a known archetype done with a quirk or iconoclasm unrelated to quality of experience, made from the cheap leaf that some big house (Sutliff, C&D, Lane) has accumulated. Each of these are custom labels allowing these big shops to resell their cheap stuff at high markup, and this drives down quality by acclimating the pipe community to buying low quality at high prices. Who else did this? Well, American cigarettes sure seem to suck these days, in fact since about the mid-1980s, and yet they sell for an awful lot of money...
I notice that the latest Pipes and Cigars catalog shows a few closeout blends. The Cohiba and Drexel pipe tobaccos seem to be going away. These were the great hope of “buy low, sell high (with a buttload of advertising)” blending houses a few years ago. Someone found a way to get storied blends like Cohiba, Macanudo, and La Gloria Cubana to sign up for a release of pipe tobacco. Then they let the middle managers at it, so they came up with versions of Captain Black which taste a little bit like a cigar. Naturally, these blends failed. Drexel failed for the same reason the Villiger blends fail each generation, which is that they played it too conservative and simply aped existing blends. The novelty blends like Seattle Pipe Club play it too liberal, trying to stand out by being different and unique, but the Drexel, Missouri Meerschaum, John Bull, et al. fail by being too conservative and cloning what is known to succeed, at which point people shrug and keep smoking what they already like, since they have no reaosn to buy something new at a higher price that is basically what they are already smoking. They found a whole raftload of influencers to go on YouTube and TobaccoReviews and swear on their mother's glistening hemorrhoids that the new Macanudo was the best thing ever, or that Drexel VII was the vaper you needed this season... now they're back, but they're hyping Cascadia Pipe Company blends.
Speaking of which, please save us all from Cascadia Pipe Company (Scandinavian Tobacco Group) Campsite:
Summary: another $15 clone of what you can get for $10 in better quality.
STG figured out that they could take their ordinary blending leaf, trick it out by pressing it into a plug, and sell it for seven times what they could otherwise achieve. “Campsite” falls short of the full-press plugs from Mac Baren and Gawith Hoggarth, but does better than the loose sloppy plugs from G.L. Pease and the odious “kake” from Sutliff. I cut plugs into thin shavings, and in that form, “Campsite” lights quickly and settles into a nice easy place. You still get the acidity of the bright Virginias, unlike with a nice UK plug, and the flavor is thin, since the leaf is relatively young. The mixture of orange, red, brown, and bright Virginias does well but falls short of C&D “Virginia Flake,” which is also an acidfest but has a more naturally balanced flavor than “Campsite.” I see no reason to reach for this one again, especially at luxury prices, but it is not a terrible experience especially once I dump in enough dark fired Kentucky Burley to mute the raging sugar fire and vinegar blast of the bright Virginias.
You might see this as your standard Virgina plug: mostly bright Virginia, with enough orange, red, and brown mixed in to give it some depth of flavor, but at the end of the day you are smoking a honey white bread sandwich with a little apricot jelly on it, and the flavor does not change, nor does the faint bitterness of the acid which will also give you chemical tongue bite. “It's OK if you like that sort of thing I guess” is the best it gets, but for me, the question is what else you could have for that fifteen bucks, and the answer is a whole lot of better things if you like better things and believe you deserve them. If you hate yourself and want to waste your money, then rationalize it by praising the light sage and leather flavors of wine and aged balsamic vinegar (or whatever the influencers claim to be tasting today) of this blend, go ahead and do it. It is sort of like drinking cheap Tequila alone: you hate yourself and want to die, but you are going to get wasted nonetheless and still hate yourself even more in the morning, so you might as well go ahead and do it in order to get the fully pity and self-loathing experience. That way, you can go about the rest of the day knowing you have done your penance and suffered like Jesus or the workers of the world, therefore, you are now as much a victim as anyone else and are therefore entitled to whatever they're getting (probably a garbage plate).
If I were an MBA in the world of pipe tobacco, my goal would be simple: find a way to use the bulk Burley mixture and new bright Virginia as much as possible in a blend that could be sold at a higher price through advertising, influencers, and “quirks,” or oddities of added topping, format, and packaging. That would allow me to sell the stuff they make RYO out of — and not all of it is bad, since blends like Ohm Natural are pretty good, especially for the price — at the prices people pay for imported tobaccos like Samuel Gawith, John Aylesbury, Rattray's, Peterson, and Mac Baren's HH line. A few years ago, the wisdom in the pipe industry held that the holy grail was to make every new blend into a version of Lane 1-Q, itself a near-clone of Captain Black, since this was the big seller at the time. With the internet, people are more interested in what stands out instead of what fits the mold, so like the 1950s->1980s cultural transition, people want different, iconoclastic, unique, quirky, artisanal, oddball, and weird blends. To sell those, you need some stooge influencers to go out on YouTube and TobaccoReviews to talk about how your latest pile of bulk tobacco re-branded as something with personality is great.
These influencers do their “Hello Fellow Kids” routine and present the corporate stooge material as if it were something sui generis (a fancy term for “being his own man” or the like) and then all of the employees of these companies get the email and go out and upvote the stuff the influencers posted. Then all of the lonely people, desperate for attention, go out and buy the stuff, and since they have paid the money they want to feel good about it, so they go out on social media and ramble on about all the flavors they tasted and how good the stuff is. That, it is hoped by industry, will then con all the new-era smokers with beards and tattoos into buying the former RYO at boutique prices. The people in power, the same middle managers who made your life a nightmare during your first entry-level job, make “safe” and “uncontroversial” decisions based on what they read in the media, which they mistake for acutal public opinion.
The people in the boardroom have decided that pipe smokers are a dwindling group, so they might as well squeeze as much money out of them as possible, which requires marketing to lonely people who want to have 385 jars of specially labeled quirky tobaccos and fifteen $200 pipes with unique stories behind them, smoke twice a month but post four times a week about it, and then after a few years toss it all and move on to a new hobby. That way, industry finds a big group of people to sell to, gets its five grand from each, and then moves on instead of having to deliver good quality at a good price, which is cheap but does not justify having a bunch of marketers, copywriters, graphic artists, social media consultants, SEO experts, and most of all middle managers and lawyers around. They're “creating jobs,” you see.
For more, look to “Smoking Outside the Box.”