I've taught a lot about how to talk about Coil and how to invite your friends, but as Coil still seems to not be advertising too much and it falls on us to bring in traffic and more users, I want to chat more!
Due to the technology Coil was built on, naturally there are a lot of digital asset enthusiasts who are on here. It's not hard to convince those who are interested in XRP to join Coil, not necessarily as content creators, but as consumers. Between the technology and the bubbling community, if they love XRP in any way, they're usually in. But what about the people who have zero interest in crypto? What about those who have never even heard about XRP?
As someone who recently had no clue what XRP was I feel like I can speak to this. Today I'm going to be walking you through a few main talking points that have helped me successfully sign up non-crypto lovers as creators and consumers.
In my experience working the social media world, there are a few things you need to know before you try to sell a product, idea, or platform. Whatever it is, if you are trying to convince someone to jump on board with it you have to:
- Get their attention.
- Gain their respect and trust.
- Understand who you're selling to and why they need what you have to sell.
Once you have these three things nailed down, you're ready to:
When you combine all of that with the solid foundation of points 1-3 above, you are golden!
The same principles apply when trying to get someone to join a platform like Coil. Now one aspect I didn't mention was that you need to make sure you have a very good product that is worth selling before you even start. If you don't have that, don't bother. You may fool a few people into buying in, but eventually you're going to have to close up shop. Thankfully with Coil being the product we're looking to “sell”, this isn't an issue.
Back to the process. To be able to understand who you're selling to and why they need it, you obviously have to have a platform that you're starting on. You have to have a platform that you are advertising on. In this instance I have chosen Facebook and Instagram where I already have built audiences to run my “campaigns”. When I refer to these campaigns I need to make it clear that I'm not running paid ads, I'm not hopping on other people's stories and I'm definitely NOT getting paid by Coil or Cinnamon to talk about their platforms or technology. The reason I do what I do is because I believe in these platforms and I want to see them grow and succeed. Rather than the typical version of affiliate marketing, I've taken it into my own hands to share my story, talk about the platforms and in doing so I've managed to create really great materials that have lead to conversions from my other platforms to Coil & Cinnamon.
Once you choose the platform(s) that you are going to talk about Coil and/or Cinnamon on, you need identify your target market that you're going speak to. I can't tell you who your target market is, I don't know your background, your connections or anything. Instead I will give you the steps of how I identified mine and you can replicate them for your market.
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As you can see above, I chose an age group (this is very fluid for Coil & Cinnamon, so it's not as important, but because I am 20 and this age group is already my audience, it made the most sense.)
I also chose a career group and then I chose two major problems that the people in those markets are facing; aka: lack of payment, censorship & dealing with ads as creators & consumers.
To be able to grab their attention, you need to start introducing the subject through small, non-pushy gestures. This could be a screenshot of a payout or boost, a “pay day” GIF, a meme about how annoying ads are, an “exclusive” release on Coil in a graphic on your stories. All of these are great ways of dropping little hints and setting the scene for your audience. For me, I did this for a few weeks every few days. With the current algorithms, specifically on FB & IG, you have to post a lot for even a fraction of your audience to catch your content. Start paying attention to what content garners attention. For me I got a lot of DM's and questions when I posted the screenshots of my payouts (obviously).
Once you've introduced the information, it's time to explain the information. The #1 most effective way that I have found to do this is by putting graphics in my stories, keeping them in a highlight on my Instagram and by posting on my feed on IG & FB. These allows the information to stay there and I can often and easily re-share the posts. That's the real key- consistency. When I regularly drop my Coil posts on my stories, a few people swipe up, but when I post my earnings, share my experience, explain the companies and then offer a place to ask questions, I get WAY more responses.
See, people want what Coil & Cinnamon have to offer. They want to not deal with ads, they want to make money off of their creative efforts and knowledge, they want to support their friends easily, they WANT a reliable community- so GIVE it to them in a way they understand.
Because you know your audience, you have to give it to them in terms they understand and want for themselves. You don't actually have to deliver anything, that's what Coil & Cinnamon are for, you only have to share your story! If you're targeting the right audience, they will eat your story up and that's all there is to it.
This tool is really great if you have a wide variety of people in your audience. Personally, I have a lot of musicians, but I also have a lot of artists, photographers and other various types of coaches and educators in my audience. By providing several examples of who Coil is for and who it can help, I am able to reach a larger group of people! Here's a few examples of how I go about doing that:
Musicians: I set the narrative that it's an amazing resource to reach a large audience, get paid as the listener actually listens on the platform, encourages you and enables you to be a part of the future of music, allows you to create a VIP space for fans that actually pays off and you can get paid for creating content and put that money back into recording and creating more content! Plus it's easy to do, accessible and doesn't cost you a dime to create. (Musicians LOVE easy & free)
Coaches: You're already putting out content, why not put it on a website that pays you when your clients ingest that content? Rather than having to pay for websites to host your content, you can easily create sales leads with awesome content and then close sales and create amazing VIP content that is only for “paying” clients. As coaches, you not only gain access to an amazing community, but you allow yourself the opportunity to reach a larger audience through the Coil & Cinnamon community. You can easily create program specific videos and keep them on Cinnamon, private for only your subscribers to see. It's really a great platform to host a business model on, but don't expect to advertise on it- you will not be well received. Rather, use this as an opportunity to work on your actual content, we rely on a pushy marketing system and sometimes don't realize that if we just trusted our content, it would speak for itself.
Bloggers: This one for current Coilers is an obvious, but it's still good to lay it out for people. As a blogger, you're already spending time and energy writing and posting content all over the internet and on your website. But how much of that is converting? How much of your time are you spending only to barely see any feedback? If you're lucky enough to convert readers, are you getting paid for that? Are you seeing a drop in users the more you host paid advertisements? How would you feel if you were able to create without caution, attract readers, garner feedback AND make a profit? Coil is the place to do that. You could do a mixture of your website and Coil, you could create VIP content for Coil, you could arrange your website so it runs on Interledger and rewards users who adopt a web-monetization system- the possibilities are endless. As a blogger nowadays it feels like the market is so over-saturated and it's impossible to make money as a writer or creator, but with Coil and Cinnamon, a whole new world is open and available to you.
See how in each pitch I not only lay out the benefits of Coil but I acknowledge their current efforts and the current issues they're running into and explain how Coil and its technology solves the problem? This is how you take someone who is slightly interested and turn them VERY interested. Now I'm not saying that you write a long paragraph and post it- create a graphic that a person in that market would be attracted to and then put those types of points in bullet points. Repost them on a regular basis and then add a call-to-action. Let them know that you are here to answer any and all questions that they might have! This is a great time to insert a question box, a poll or a DM sign. You could also add a swipe up option to your email. Invite them into your world and let them know that you're holding space for theirs.
One more point I'd like to make before I make this tutorial subscriber only, it's important that you don't make sharing Coil feel like affiliate or multi-level marketing.
🙅♀️ Don't try and pretend like Coil is sending you to talk about this stuff or paying you to.
🙅♀️ Don't act like you get paid for referrals.
🙅♀️ Don't act like you work for Coil.
🙅♀️ Don't try and put up a facade and make this look like something it's not.
Be up front and honest. When I first started talking about Coil I STRESSED the point that I wasn't getting paid to talk about them, I didn't get rewarded if I brought users in, I was not hired by them or asked to do anything I was doing. I explained where every penny I made was coming from and I also explained that I was not in the boost program because I was marketing them. After I made that clear I explained why I was doing it. I explained why I love the platform, why I believed in and why I thought it was important to share. I made it clear and still make it clear that I'm doing this because I love people, I LOVE this community and bonus: my audience already knows I love to share things that I believe in with them because I've built up my brand in that way!
To grab my graphics, learn how to seal the deal and learn the #1 biggest mistake I've made in talking about Coil, make sure you're subscribed!
Inviting Non-Crypto Lovers To Coil
