Surrounded by scores of ravenous reporters, Apple CEO Tim Cook announced he is “aggressively pursuing a partnership with [blockchain payments company] Ripple” after an inspirational viewing of a viral TikTok video Monday.

“It was originally sent to me by a colleague as a joke,” said Cook of the video which showed a young lady touting Ripple and XRP despite her reasoning being derived from a satirical news article by XRP the Standard Productions. “But the more I watched it, the more I thought, 'Yeah... Rapple... it's PERFECT!'”

Apple CEO Tim Cook at a press event Monday in which he announced his company's intent to partner with Ripple after being inspired by a viral TikTok video.

The video, which some are crediting with XRP's recent rise from 25 cents to over 60 cents in a single month, fell victim to the same satirical workings that have fooled the likes of Forbes, NBC News, and 60 Minutes.

“F#ck it,” said Cook. “Doesn't bother me that it started with a work of satire. A good idea is a good idea. Get ready to think different... Get ready to think Rapple!”

*Coil subscribers can see Ripple CEO Brad Garlinghouse's reaction to the Tim Cook news below**...*

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