The economical news has been writing about a couple words / word groups for a couple months now and it has an impact:
- Recession
- Quantitative Easing
- Invest in Gold
- Invest in Exchange-Traded Funds (ETF)
- Invest in Low-Cost Index Funds
- Invest in Crypto Currencies ! ! !
The first two are correlated and the next 4 may be a consequence.
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Quick definitions:
Recession:
In economics, a recession is a business cycle contraction when there is a general decline in economic activity. Recessions generally occur when there is a widespread drop in spending (an adverse demand shock). (Source)
Quantitative Easing:
A monetary policy whereby a central bank buys government bonds or other financial assets in order to inject money into the economy to expand economic activity. (Source)
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Let's not get into these two terms too much, but what does it to gold, what does it do to industries that are heavily influenced by the gold price.
Gold and Silver are money, the rest is just credit
a famous saying by JP Morgan. You can always fall back on these precious metals in times when the economy is falling, 2 Quarters in a row.
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In the last 100 years, we have seen 18 recessions, an average of 1 every 5 ½ years. Looking a little closer though, we have ONLY seen 2 recessions in the last 20 years; that is an average of 1 in 10 years. Long-term inflationary pressures are tackled during recessions and is needed.
Whether you like it or not, Gold heavily correlates with the economy. For the investor this is a good thing as there will always be money to invest and there always will be people that want to invest.
What if you are in the jewellery industry, do you like the volatility of gold, the price getting higher, what does this do to your inventory. Buying Gold is getting more expensive on one side, on the other side your inventory will be worth more ! ! !
A dear friend of mine IS in the jewellery business and creates jewellery from gold. As I am in the investing, trading and HODL business, I wanted to know more about “We are using gold in our products” world. My friend Marthje creates predominantly earrings, has her product laying in many stores, wants to grow, shared this many times with me, so I wanted to hear her side of the story.
Buying Gold to Sell Gold ! ! !
Nice expression that fits perfectly. So who is Marthje and what does she do:
XRPTwin:
Hi, can you introduce yourself?
Marthje:
What you see is what you get. Driven, Enthusiastic, Creative, all about Business, Humorous, Loving People and Animals and Passionate about life ! ! !
58 years of age, enjoying every day; together with my husband and our two children. I consider myself a happy person.
My motto: live and let live
I come from an artistic family, my father was a sculptor and my mother worked with textiles. That shaped me creatively and the logical step for me was to go to art academy.
Unfortunately for my parents, I entered the business world and was active for 25 years on a management board level at various Companies. The blood goes where it cannot go and in 2012 the gemstones came into my life and as entrepreneurial as I am, The Jewels by Marthje brand was created. In 2016 I gave up my interim work and devoted myself entirely to this company.
XRPTwin:
Hmmm, a little introduction right there. Let's ask her when she learnt how to tie her shoes and when she learnt how to swim ... then we know EVERYTHING *;–)
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XRPTwin:
How did you get introduced to the “jewel industry/ world?
Marthje:
Years ago I spent some time in Italy and ran into gemstones, the colours and shapes inspired me to do something with them and that was the moment a brand was born. It started out as a joke, but the enthusiasm when creating attracted my curiosity for more.
XRPTwin:
Where is your inspiration coming from building new creations?
Marthje:
Everything inspires me, the sky, patterns, animals, women, flowers, colors, fashion, the stones themselves, art, travel, Crypto, XRP, DeFi, Spark, BTC etc …..XRPTwin:*
Marthjes answer actually stopped at Travel ...... Yes, yes, I will confess, I added a couple words .....
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XRPTwin:
Your favourite creation?
Marthje:
If I work with beautiful gemstones, can incorporate beautiful silver or gold elements, then every pair is beautiful. Myself, I often wear a special one though, which is an oval hook with various stones hanging from it, a kind of cluster, those are definitely my favourites.
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XRPTwin:
I do have to ask , how familiar with the crypto currency industry are you, what do you know about it?
Marthje:
Probably not as familiar as you are at this moment, but have been “in the game” longer than you, my dear XRPTwin friend ! ! !
2015, my husband, who loves to play field hockey, had a tournament with his friends in the United Kingdom. As we all know, you only drink tea, coffee and soda after the game, cough – cough, he had an interesting conversation with one of the opponents that was mining Bitcoin ..... The details, after six coffee, faded away, but like a month or two after the tournament, he read an article about that same “Bit Coin”. He remembered the discussion in England and started to educate himself and ....... bought .... no mining ! ! ! The rest is just detail, more a longterm investment, nothing more nothing less ........... well, of course we bought some XRP, to keep YOU quiet (I am smiling now) ! ! !
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XRPTwin:
Love the story, so interesting to hear how people get involved in this industry. And eh ....... yes I told Marthje a couple times, she should buy some XRP, forget about it and be surprised in a couple weeks/ months/ years ! ! !
XRPTwin:
Precious Metals, words you see in the news a lot this year, care to say something about it, as you are using it a lot in your creations?
Marthje:
When we talk about sustainability, the use of sustainable materials is a must, in my opinion ! ! ! I like to make beautiful quality jewellery. In addition, I also want to make affordable jewellery that has a unique and recognisable signature and many people have told me, I succeeded at the recognisable signature. Jewellery remains beautiful for a lifetime.
XRPTwin:
Something interesting you ran into in the past years?
Marthje:
At a meeting with more than 300 women, who were networking, someone asked me what I was doing, what my profession was. I indicated that I make jewellery and apparently that was not very interesting for the lady.
A little later she told me that she only wears jewellery from Jewels by Marthje because she makes such beautiful earrings, you can understand that I had to laugh when I introduced myself. Visualise a lady that turns red in her face, feeling uncomfortable, well, five times more red and you see what I saw at that moment. My little success ! ! !
XRPTwin:
Where do you see your brand going?
Marthje:
The brand has a place in the market as a niche player and the signature is recognisable to many people. The product has a lot of potential and will have to be positioned even more in terms of brand.
the target market are women who dare to distinguish themselves
The Netherlands is too small, so going international is a logical step, we already receive orders from various countries. To scale up we are creating collections and we have various collaborations, creating even more. We will further expand and internationalise the brand.
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XRPTwin:
Gold is very volatile, up, down, up, down. With the current economy, under pressure by Quantitative Easing and COVID-19, what do you do different ..... in other words, is the economy part of your “Gold Buying” Decision?
Marthje:
Absolutely ! ! ! We are always scanning the international news what the economy is doing. Regarding gold, we are looking at different sources because the Gold Price is NOT universal. This may surprise people/ you, but we are looking at:
1. Kitco Price
This rate changes throughout the day. When something happens, it is reflected in the price. This shows the prices in both dollars and euros. The price is visible to everyone.
2. Reuters Price
This rate is widely used by larger banks and smelters. This is the leading gold price Not visible to everybody though.
3. London Gold Fixing
A rate adjusted twice a day. This course has been around since 1919 and is determined by the members.
XRPTwin:
Looked up the members: Scotia-Mocatta, Barclays Capital, Deutsche Bank, HSBC and Société Generale.
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Do we need to check all these rates, no probably not, but with my business background, I just like to stay up to date and via a third party, we buy the gold needed for the jewellery. They also check the price, what it currently is and more important, what the price is going to do in the (near) future; this determines differs of course every time we buy ! ! !
This is important as we are a commercial business, we need to make profits also. If the price is too high, including our margins, the jewellery gets too expensive, will not sell; so price is VERY important ! ! !
Besides the economy there is also an important other factor: demand by women themselves. Do they want to wear gold or is fashion looking more towards silver or other precious metals. Buying jewellery is not a daily returning activity. You buy jewellery for birthdays, celebrating marriage, baby births and other festivities. Trends change within the industry and that is something we also need to focus on.
XRPTwin:
If you are not busy with Jewels by Marthje, what do you like to do in your spare time?
Marthje:
I enjoy being outside, swimming in the sea, cycling, dining with friends, spending time with my family, visiting museums, events, cities, traveling and discovering new cultures. Actually, I enjoy my freedom the most, something that has some limitations today due to the Covid Virus.
XRPTwin:
Would you like to add something?
Marthje:
Make something beautiful out of every day, do not complain too much about unimportant things and be kind to each other and to nature. Luxury is nice but not a condition for happiness, simply being able to enjoy the little things is something I am very grateful for that my parents gave me. That is why I am a happy satisfied person.
Wow that is an amazing answer and knowing Marthje, she lives like that also; a smile and her free spirit gets her through and it is also contagious.
I had to ask Marthje if I am able to do some kind of giveaway and she agreed to it. I will NOT do this via Coil, but will do this via Twitter in the coming days.
I am looking for a lady in crypto / finance that has a video channel and can show the earrings on her show. I will give a couple names, but urge others to help me finding the perfect lady on video. Let's see where this is heading.
I appreciate everybody's help, thanks for reading and as always:
**STAY SAFE
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