
For a week or so now I've been hearing rumblings about a new documentary on Netflix, âThe Social Dilemmaâ. Given the fact that a large part of my current career revolves around online communication and social media, I felt the need to give it a watch.
TW: The documentary and a quote in this article references statistics on teenage self harm and suicide rates in regard to social media.
I was intrigued immediately upon hitting play as the grim music set the scene for a hauntingly true and applicable quote..
âNothing vast enters the life of mortals without a curse.â â Sophocles
Keep in mind I had no idea what was coming when I hit play so I was shocked when the interviewees started introducing themselves. Former employees and high up developers from.. Facebook, Twitter, Instagram, Pinterest, Google- my jaw literally dropped. My palms got sweaty as I watched them all nervously warm up to share the truth behind the major social media giants that have come to control our society. How they can even get away with sharing, I have no idea.
Itâs interesting to watch as these men and women squirm in their seats faced with the question (I am paraphrasing), âIf this technology has done us so much good, what is the problem?â.
I have to give it to them, they highlighted a lot of 2020 and the issues weâve encountered with âfake newsâ and the problematic aspects that social media contributed to the panic and frenzy that was this year. In my opinion, it was a generally unbiased documentary. Some that work at any of those social media giants may say it was biased against them, but I think the result of years of social media addiction and isolation via âsocialâ platforms speaks for itself and whatâs come of it is not pretty. I will note I was disappointed to see that there were some things that were said by some of the interviewees that were definitely biased- personal issues that everyone has the right to choose on and should not be labeled misinformation but have, because thatâs the nature of the beast that is the internet. Some of these things could be looked at as offensive to peopleâs experiences, but I chose to look past that for the bigger purpose of this documentary and even if you are offended by what is said, I encourage you to not throw away the rest of the documentary just because you donât agree with them on those issues. It wouldâve been nice to see people represented on both sides of these issues, but knowing Netflixâs investors, this movie wouldâve never made the cut if they were. All Iâm going to say is that the term conspiracy theorist is grossly misused (it was created with a similar purpose of turning us against one another), believing in medical freedom and informed consent should not be looked down upon and pedophilia and human trafficking need to stop being ignored and dismissed because of propaganda and an agenda to protect the very same people who are buying and selling our information.
I really appreciated the fact that in-between interviews and the timeline of the ever evolving technology, they weaved in a storyline of a family and how technology really does effect our day to day lives and the way that we interact with each other as a family unit. It truly makes you think about how technology has led to the demise of our family structures over the past 20-30 years.
My heart was actually breaking watching this because itâs almost as if these former employees were under a spell that they were working to create something good that would help people and they truly believed that, but have now come out of the dark and uncovered their eyes and they realize what theyâve contributed to. What they meant for good has become something vastly different. So much so that they are in some moments literally at a loss for words. But yet they are speaking up to try to help make some sense of what has happened, bring the truth to the public and make an internal change to make social media and email and the internet less addictive. Theyâre making an effort to start fixing some of the problems from the inside out, but theyâre few in number because although people like the idea of implementing morals back into these major platforms, the money and power fueling the current systems are really hard to take your eyes off of. The addiction doesnât just rest with the users but it applies to the developers as well.
What is interesting to me as a consumer of media is that although we recognize the fact that social media is destroying aspects of our society- and quite possibly our brains- we are so addicted to it that the thought of stepping back, taking time off or heaven forbid, deleting our accounts, seems impossible. We see the problem, we acknowledge the problem, we hate the problem, but we will never get rid of the problem. So does that not leave the companies behind the problem morally responsible to do something? If self control has been completely taken out of the equation do we not deserve the human decency that they think of the long term effect they are having on our brains, our friends and our families? But that will not happen because they have reached such a level of money and power that they will not back down and will only continue to look for ways to be more addictive and therefore generate more revenue using our information and our vulnerabilities.
If youâre reading this on Coil, chances are that you are well aware of the issues that we face as a society and youâre here because you believe in companies like Coil and Cinnamon who are trying to make a change via web monetization. We realize that we must continue to make money via the internet but that it doesnât have to come at the cost of our information. As early as we are in the development of web monetization it can feel discouraging because it seems sometimes like people donât care that their information is being sold. But this documentary alone gives me hope because not only do those in Silicon Valley realize that there is a problem, but they actually care enough to share it in a format that allows the public to see the bigger issue. The more media we have like this the more that people will start to get mad and look for other solutions.. enter: web monetization.
Early Facebook investor, Roger McNamee, said âFor the last ten years, the biggest companies in Silicon Valley have been in the business of selling their users.â
Aza Raskin, inventor and former employee of Firefox & Mozilla Labs even went on to say..â¨âItâs a little even trite to say now but because we donât pay for the products that we use, advertisers pay for the products that we use, advertisers are the customers⌠weâre the thing being sold.â
I seriously got goosebumps hearing them say that because that is what the creators of web monetization and those that support it have been saying for years- but hearing it on a public platform like Netflix is huge.
Whether we like it or not we are the products. The platforms that we use for âfreeâ are not free, we pay with our information, our mental health and it comes at a cost that most of us, if we really knew what was happening, would never have agreed to pay.
âWhat I want people to know is that everything theyâre doing online is being watched, is being tracked, is being measured; every single action you take is carefully monitored and recorded. Exactly what image you stop and look at, for how long you look at it, oh yeah seriously, for how long you look at it.â â Jeff Seibert (Former Twitter Executive)
I want you to stop and think about that for a moment. Are you okay with that? I mean truly okay with that? So many people who Iâve talked to about web monetization or who have encountered a similar model have said something along the lines of âI donât really care if they have my information, what does it matter? Iâd rather have free stuff.â
That my friends is an epidemic. We have become so accustomed to our information being harvested and so entitled to things being free that we truly donât care. We donât care if theyâre trying to indoctrinate us, if theyâre trying to reprogram our brains and if theyâre trying to turn us into 24/7 consumers- as long as we get something for free. I mean that blows my mind that we are okay with that level of an invasion of privacy. Itâs like if someone came to your door and said âHey, Iâll give you a dictionary if you let me observe you in your house today, take pictures of you and record everything youâre doing â showering, cooking, laundry â and then sell it to the owners of the dictionary company. We want to figure out what product we can sell you on next so we need to capture you in your most vulnerable state. But donât forget, the dictionary is free!â We would NEVER say yes to that but thatâs exactly what weâre doing with Google every time we spend time on the browser. But because itâs behind closed doors, behind a screen, just us and our phones- we donât think of it that way. We somehow think weâre safe, but weâre the furthest thing from safe.
Theyâre using our information to turn us against one another, censor us, invoke hatred and cause us to buy into the narratives that benefit the highest bidder.
According to Tristan Harris â âthe conscious of Silicon Valleyâ and former Design Ethicist at Google- âPersuasive technology, what weâre experiencing now, was literally created to force us to modify our behavior, take certain actions and think certain thoughts.â Is that not insane? If youâve ever questioned why your moods change before, after and during a scrolling session- you donât have to think anymore. It is intentional- they are doing it to you with the way they present information and content.
Whatâs mind blowing is that we are not only consuming content, but we just keep creating more content and it doesnât even make us money- we just keep making them more money. Is that not insane? Theyâve really got a sweet set up on their end of the deal we sub-consciously made when we clicked âAcceptâ on those Terms and Conditions that we never truly read. Technically they can claim that we gave âinformed consentâ to the way that they use and sell us, but is it really informed when itâs buried in legal jargon that no one is going to take the time to read, let alone understand if we did read it? In any other field that would be seen as unethical and manipulative.
But who is going to hold the largest companies in the world to a code of ethics?
No-one. Because we are addicted consumers and they hold our next fix.
That would be like asking an addict to stop using drugs cold turkey, ask their fellow addicts to stop using and then ask them to all approach their dealer to stop dealing altogether. Itâs never going to happen.
âThere are only two industries that call their customers âusersâ: illegal drugs and software.â â Edward Tufte
Theyâre going to hold that addiction in the palm of their hand and continue to exploit you as best they can to make a quick buck. Yet when we share this information, especially on the platforms themselves, it is marked as âmisinformationâ and the âfact-checkersâ that they have hired, flag it for everyone to see. That alone should make you very wary of anything marked âfalse or untrueâ by the companies themselves because they donât actually care about getting the truth out to you, they care about getting the version of the truth that will make them the most money and benefit them the most. Personally I think this method is starting to backfire because Iâve found that anything they flag I tend to look deeper into and there is often truth to what was flagged as âuntrueâ. Itâs kind of working against them because it just brings more attention to the things that they donât want us to see and Iâm certainly not going to source my information from the sources that they conveniently provide- on their platform.
Whatâs sadly funny is that we canât even say that this is all a conspiracy anymore, not when the former presidents and executives of these social companies are speaking out and sharing the truth.
Facebookâs former president Sean Parker even said âI mean itâs exactly the kind of thing that a hacker like myself would come up with because youâre exploiting a vulnerability in human psychology. I just think that the inventors, creators, ya know itâs me, itâs Mark, itâs the Kevin Systrom at Instagram, ya know itâs all of these people, um, understood this. Consciously. And we did it anyway.â
âSocial media isnât a tool thatâs just waiting to be used, it has its own goals and it has its own means of pursuing them by using your psychology against you.â -Tristan Harris
Right there is an admission of guilt. Those who have spoken out against social media, theyâre not just conspiracy theorists anymore, the theories are true. There is an intent to use us and when you hear that a developer themselves had to âwrite myself software to break my addiction to reading Redditâ (Aka Raskin), you know there is a problem. The technology behind the platforms and the algorithms have become so powerful that even the creators themselves cannot control themselves. Thatâs terrifying.
So weâre dealing with addicting platforms that are exposing us to tens of thousands of people a day and now weâre not only messing with our time, but weâre starting to mess with our mental health and our brain chemicals. Weâre messing with our dopamine levels, weâre messing with our childrenâs levels and weâre exposing ourselves to a constant onslaught of opinions that mislead us in deciding what our self worth is. No other era has has ever experienced anything like this. No wonder the last two generations that have grown up immersed in technology are the most depressed, anxious and mentally unwell generations to ever exist. We were not meant for this.
âThere has been a gigantic increase in depression and anxiety for American teenagers which began right around, between 2011 and 2013. The number of teenage girls out of 100,000, in this country, who were admitted to a hospital every year because they cut themselves, or otherwise harmed themselves, that number was pretty stable until around 2010, 2011, and then it begins going way up. Itâs up 62% for older teen girls, itâs up 189% for the pre-teen girls. Thatâs nearly triple. Even more horrifying, we see the same pattern with suicide. The older teen girls, 15-19 years old, theyâre up 70% compared to the first decade of the century. The preteen girls who have very low rates to begin with, they are up 151%. And that pattern points to social media. Gen Z, the kids born after 1996 or so, those kids are the first generation in history that got on social media in middle school. How do they spend their time? They come home from school and theyâre on their devices. The whole generation is more anxious, more fragile, more depressed; theyâre much less comfortable taking risks- the rates at which they get driverâs licenses have been dropping. The number who have ever gone out on a date or had any kind of romantic interaction is dropping rapidly. This is a real change in a generation. And remember for every one of these, for every hospital admission, thereâs a family that is traumatized and horrified, my God, what is happening to our kids?â â Jonathan Haidt, PhD Social Psychologist
âItâs plain as day to me, these services are killing people and causing people to kill themselves.â â Tim Kendall (Former President of Pinterest)
I donât know how you can hear that and not get angry. These social media companies KNOW that they are manipulating us, preying on us, trapping us and breaking us to the point where we take our own lives. Why is this acceptable? Why are we accepting this as the new reality?
Why are we continually signing our own death certificates- potentially even our own childrenâs? Addiction.
Itâs deeply concerning that we are being turned against not only ourselves but each other. We are being manipulated into believing one narrative. We are being pigeonholed into a narrow group of sources that supposedly hold the truth to all that we are questioning. Yet these sources are paying to be the sources. This is deeply concerning that we are being treated like lab rats and tools to achieve one thing: more revenue.
There has to be a better way.
But how is there a better way when AI cannot determine what is true and we as humans are never going to be able to agree on what is true?
As a Christian I can only throw my hands up and say âLord, help usâ. At the end of the day I have to source truth from what I believe is the ultimate truth and that is the Bible. If it doesnât align with that I have to leave it behind because my time on Earth is short and the more time I spend looking at social media, the less time I am looking at Jesusâ face and doing what Iâm supposed to be doing, which is serving those around me. Itâs easy to get caught up in the fear of what social media is doing to us and I do believe that we should do our due diligence to step back and take back the control of what weâre consuming and how weâre continuing to contribute to these issues and fund these companies, but at the same time we have to realize that we cannot live in fear. Mention of civil war and existential dread in documentaries like this can bring about deep fear, but I encourage you to not dwell on that. Not to be naive, but because what will be will be and we can only take steps to protect our brains and our childrenâs brains by choosing what we allow in and what we allow ourselves to partake in. Beyond that we are powerless and Christians, we must surrender that back to God.
In summary, I highly encourage you to watch this documentary and start to consider how you truly use the internet.
Rather than thinking that youâre saving all of your photos on Facebook as a storage solution, think âam I okay with giving this photo to advertisers? Do I want them to see my kids and use them to make money?â
Rather than allowing your phone to draw you by lighting up every two seconds, literally, turn off your notifications and set limits for the amount of time you can spend on certain apps.
If youâre going to use the major social platforms, fine, I wonât judge you, I still use them, because yes, I too am addicted and there are some perks, but at least KNOW what youâre giving them every time you scroll. Be conscious of what youâre sharing because youâre not just sharing it with your friends, youâre sharing it with everyone who is buying your opinions- but donât forget, you wonât see a cent.
Realize that you are a social slave- you are being used and sold and traded and the only way completely out is to cut yourself off from all of your friends and family and your social outlets that you are so addicted to. Or is it?
I encourage you to start filtering out major platforms or use them very intentionally and in the meantime start replacing them with other platforms that have your best interest in mind. Platforms that ensure that consumers are getting their hands on the content without risking their privacy and mental health while at the same time allowing creators to actually make money on the content that they produce- without having to sign brand deals and sell themselves further to advertisers. The ones that donât want to sell your information, that are using technology like web-monetization and that want to find a solution for both the consumer and the innovators. Platforms like Mg.Social to replace Facebook, gFam to replace Instagram, Ecosia to replace Google, Puma to replace Safari or Chrome, Cinnamon to replace YouTube and Coil to replace Medium and other blogging sites. The social giants want you to think that you donât have any other option except for selling your information, but you do have other choices, you just have to choose to make the jump and use them.
Technology is amazing and we can continue to reap the benefits but we need to be conscious of the whole picture.
You donât have to settle for censorship.
You donât have to settle for constant advertisements.
You donât have to settle for being sold and traded like you arenât even human.
The ball is in your court now, be aware and make the changes that are right for you. Even if you choose not to switch platforms at least watch The Social Dilemma and stay through the credits where these same tech gurus walk you through their recommendations to help you break your addiction and better protect you and your family.
If you're interested in learning more about web monetization, Coil and the other solutions that have been introduced to fix some of these problems, you can start here.
xoxo â Ry