
Fake news! I hear you cry! And on this occasion, you'd be right.
But it got your attention, didn't it?
So, I first bumped into XRP Productions on Twitter last year, and after some initial pleasantries, I was asked – would you do a review of my XRP short film The Dustpan? I said sure – and as a bonus subscriber only piece, I suggested an interview for readers to get some insight.
You can read the review of the Dustpan and first interview with XRP Productions later. Or read it now, then come back. Do come back though.
Now that his Coil account is blowing up – 333 followers and counting and boasting 5145 Twitter followers at time of writing, I thought it was a good time to go back in for a second interview, to ride on his coat-tails and maybe bring a little drop of that sweet Coil and Twitter traffic my way.
Ahem, I mean – I wanted to gain some insights into this Coil royalty (or Coilty – you like that?) – and bring them to the masses.
Alright, let's do this!
First off – how are you doing?
Doing well, thank you! Strange days at the moment but (luckily) I haven’t lost my day job and none of my family/friends/coworkers have been even the tiniest bit ill.
So, it's been quite a few months for you! It was a strong pivot from your XRP short films to satirical news posts. What prompted the decision to change the style of your output?
XRP_PRODUCTIONS' 100th COIL ARTICLE SPECTACULAR
I really enjoyed writing and producing my previous stuff, but GOOD GAWD, what a huge amount of energy, time, and money for almost no return.
Not many views, not much interest, even though I was proud of the work. However I was still in XRP for the long haul and wanted to keep doing creative things around it.
I took a stab at a Coil blog centered around a satirical post I’d made on XRPChat in the fall of 2017. It was about how Jesus himself could return and endorse Ripple but that XRP would probably still not get any news-based price action.
The satirical nature of that blog got me thinking—what if I tried to write a Coil article that was like an article from The Onion, except crypto- or XRP-related? The first one was about Congress deciding to ‘Fast Track’ crypto regulations within the next 50 years.
I thought maybe a handful of people would get a chuckle and comment, “ha, that’s pretty clever,” but it ended up exploding (at least to my standards).
About 3,500 people read the article just through my Twitter link. I realized I’d hit on something. Anyone who’s interested in more detail about all that can read more in
in the linked blog.
Why do you think it's been so successful?
Mind you, I realize ‘success’ is relative. By some people’s standards, it’s been successful. By other people’s standards, it’s a miserable failure. But the reason it’s gotten at least as much attention as it has is two-fold.
First, the nature of the satire and the subject matter can really grab people (imagine seeing a headline that says “Man Sues Ripple for Not Making Him a Billionaire”). The headlines suck people in.
Second, I do genuinely think that I’ve given people lots of hearty laughs that keep them coming back now and then. Humor is tricky and subjective, so there are lots of people who don’t think my stuff is funny at all. That’s fine. But a lot of people like it and appreciate the daily release.
Has your success on Coil changed anything for you?
Certainly has changed my appreciation for Coil and what they are trying to build. Also, since I’m trying to maintain writing one article a day, I almost always have my satirical glasses on when I’m perusing the daily crypto news.
Funny ideas can really hit me hard and fast when I see the right thing, but it is truly a challenge to try to write a funny and interesting piece of satire every day (A little secret: There is no writing staff, just lil' ol' me). This is made more difficult considering that I have a very demanding day job. Hopefully people forgive the articles that are real swings-but-misses.
Has it drawn any high profile attention from anyone you've mentioned in your articles?
David Schwartz is probably the highest profile person who has commented on my stuff. I think he ‘gets it’, but my nature is to assume the worst (like perhaps he thinks I’m mostly just an unfunny troublemaker.
The 'funny' part is a matter of opinion, but I am certainly not trying to make any trouble). It tickles me when people see my stories on their Google News feed. I know that’s not Google ‘picking it up,’ rather it’s Google’s algorithm gearing the individual’s feed to what they might be interested in, but it is still really funny when that happens.
You obviously keep your eye on content on Coil- how do you think it’s shaping up as a platform?
I see people really putting their hearts into their content. There is a wide range of offerings from its creators and I love that. I would love it even more if it was about ten times the amount, with people writing about a hundred different subjects. In my mind, Coil could be like Medium but better.
Why do you think so many people struggle to recognise your work as satire, and choose to believe you're selling FUD?
Much to my chagrin, certain people just do not have that thing in their brain that allows them to understand that type of humor. Many people spot it right away… some do not. There are three general reactions to a headline like “Garlinghouse Accidentally Leaks Ripple R3 Purchase, Tiger King Fandom.” Reaction One: “Ha ha, that’s pretty funny.” Reaction Two: “Wow, Ripple’s gonna purchase R3?” Reaction Three: “That’s BS and not funny and the writer is hurting people.”
The first reaction is my target audience. The second reaction is from the same type of person who sees a headline from The Onion and thinks it’s real without even reading the article. Just because those people exist is no reason to stop writing satire. The third reaction is from the people who think all satire should have a #SATIRE tag.
Nonsense. In fact, hell no. The very mention actually enrages me and shows me that they don’t have the foggiest idea about the nature of satire. Recent comments from people even annoyed me enough to write a satirical piece about the subject (“New Banksy Artwork Mysteriously Shows XRP Bag”).
What's the best/funniest piece of feedback you've received on any of your articles?
My Photoshops are legendarily bad, but that is on purpose. I want ridiculous and silly Photoshops. I always get a kick out of people who try to point out that one of my images was Photoshopped. Perhaps the funniest one was in response to my all-time most popular article, “Garlinghouse ‘Moon Boots’ Fuel Rampant Speculation.” The other comments on some of my articles by JoelKatz are also priceless.
What advice would you give to anyone starting on Coil now?
Write what you are passionate about. Don’t try to ‘force’ it, but definitely try to get yourself to write consistently. You may see your writing improve and you may see ideas pop up that you didn’t even know you had. ALSO: Take some satisfaction that you are joining a pretty amazing testing ground for web-monetization, something that has a good chance of taking over the internet in the next 10 years or so.
What do you think the future holds for XRP Productions?
Not sure, but probably at least a few more funny articles accompanied by angry and confused Twitter comments…
Thanks so much to XRP Productions for answering my questions!
If you're a Coil subscriber, you can see my opinion about XRP Productions' decision to change their content strategy, and some explanation behind the title of the post!
If you're not a Coil subscriber, then you must perform the Walk of Shame (DING!) through your town, pursued by a nun with a bell while you consider your sins.
When you're back, why not consider subscribing to Coil? You can sign up and support me, XRP Productions and all of the amazing creators on this platform for only $5 a month.