🤔 When thinking about my newsletter subscribers, I often think about them as being people attending a class or a presentation: each newsletter being some sort of a presentation. According to my recent analytics, 45% of my subscribers read the newsletter. If I continue with the class or presentation analogy, this means more than half of the people who show up don’t even bother listening to what’s I’m saying. 🤨😔
Some writers prefer newsletters instead of having a blog, thinking they have a more personal relationship with their readers by sending them an email. Allow me to think differently. 🤔
🔗 When I write articles or blog posts, like this one or this one, I’m trying as much as possible to include external links. For link posts, it’s obviously mandatory for citing the source and the context. For other types of content, external links might guide the reader to read complementary content. Whatever the reason, adding external links can be time-consuming. My experience (and analytics) show that less than 10% of the visitors will click on them. I wonder if the time it takes to include these links is worth it. Do you visit external links when reading an article or do you find it distracting to do so? 🧐